On September 19, 2014, winners of the 2014 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in Detroit, Mich. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients, determined by performance against four benchmark measures in 2013.
What makes your employee volunteer program special?
Humana encourages employee volunteerism connected to promoting health and well-being in communities where Humana has a presence, however, all cause areas of interest to associates are recognized. Associates at Humana enjoy volunteering on their own, as well as with each other – in work teams, departments or company-wide initiatives.
Humana places a large emphasis on Days of Service, including Make a Difference Day and National Volunteer Week. Humana also regularly recognizes associate volunteerism through several grants, including Dollars 4 Doers, Volunteer of the Year, and awards the “Spirit of Philanthropy,” a distinction given to a group or department of associates who display exceptional commitment to the community through volunteerism.
What are some key accomplishments from 2013 you’re especially proud of?
In 2013 Humana implemented the Humana’s Volunteer Fellowship, a unique program that sent a team of five Humana associates to work at a nonprofit full-time for four weeks on a special project designed to create transformational change for the organization and the community.
The Humana Fellows assisted the Volunteer Center of Brown County in Green Bay, by formalizing their Neighbors Helping Neighbors program to a year-round initiative. Neighbors Helping Neighbors sends volunteers to help seniors and people with disabilities with routine home upkeep. The Humana team created a guidelines and procedures handbook, developed a marketing and outreach plan, established a database to track volunteers, and set up an evaluation plan to measure success.
The number of hours volunteered by Humana associates increased from 131,137 hours in 2012 to 164,434 hours in 2013; the number of volunteers increased from 4,521 in 2012 to 4,917 in 2013.
How do you get employees excited and involved in volunteering?
One benefit offered to Humana associates is the WOW! Working on Well-being® Account, which recognizes associates’ efforts in enhancing their overall health and well-being. The WOW! Account rewards participation in activities and engagement with resources that support associates’ sense of purpose, belonging and security.
By taking part in certain activities associates can earn up to $150 to spend on items and services that broadly support associates and their family’s well-being. One of the activities for which associates earn WOW! dollars is logging volunteer hours on the Humana Volunteer Network website. Associates can earn $5/month for logging an individual volunteer event and up to twice each year, associates may earn $10/month for engaging in a group volunteer event.
Kudos to Humana for being a leader in employee engagement and inspiring social impact!
Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on September, 2014 during the 2014 VolunteerMatch Client Summit.