The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
Social intrapreneurs are quickly becoming the most valuable employees at many companies because they are good for the bottom line, good for the brand, and good for staff morale. They can be found at all levels of the organization and from any generation, working under the radar and struggling against bureaucracy to launch new programs, products, and initiatives that leverage the changemaking ability of established institutions. Explore this series from Ashoka Changemakers and Forbes focusing on strategies and stories of social intrapreneurs.
Campbell Soup knows that creating a work environment that encourages innovation, rewards results and embodies its values is a key strategy for maximizing shareholder value. As a result, one of its targets is to achieve 100 percent employee engagement in CSR and sustainability by 2020. But what does 100 percent employee engagement mean? Get the answer directly from Dave Stangis, VP of public affairs and corporate responsibility at Campbell Soup, in this article from Sustainable Brands.
When it comes to corporate citizenship, above-average industry performers are now more likely to have a formal corporate citizenship department, a program led at the executive level, and higher budgets for corporate citizenship and charitable giving vs. a few years ago. These are the findings of the Profile of the Practice 2013, a biennial signature research report from the Carroll School of Management Center for Corporate Citizenship at Boston College.
This recently released report from Network for Good is a guide for recruiting and retaining top young talent with cause-focused engagement programs. Learn: Myths & facts about the Millennial generation; How companies are successfully engaging Millennial employees with charity; Ways you can recruit and retain a loyal, committed workforce.