How Can Volunteering Build Employee Engagement?

Lately, I’ve been writing about employee engagement quite a bit, and I keep coming across information showing that volunteering as a workforce can do wonders for improving it. At first, I didn’t get the connection, but the more I read, the more it makes sense. Engaged employees go a step beyond what’s required of them. A big factor in their willingness to do this is whether they believe there is a larger purpose — a meaning — to their work.

How to Increase Your Employee Volunteer Rates through Word of Mouth

Editor’s note: In honor of VM Summit 16, which is all about corporate/ nonprofit collaboration, this series of volunteerism-related blog posts will take one topic and explain how it’s relevant to both groups. Today’s topic? Word-of-mouth volunteer recruitment. Check out our other blog, Engaging Volunteers, for the same topic from the perspective of nonprofit volunteer ...

Jump-Start a Skills-Based Volunteer Program in 3 Easy Steps

Last month, I caught the buzz at the San Diego AMA’s Cause Conference, which focused on accelerating purpose within organizations and communities. There is nothing quite like spending a few days with a lot of marketers! Here is a sneak peek of the session I co-facilitated with Taproot Foundation. Missed the conference? Watch the recording ...