Meet the 2013 VolunteerMatch Client Summit Speakers: Carmen Perez

On May 16-17, 2013 VolunteerMatch will gather its corporate clients for a day and a half of learning, sharing and networking. The 2013 VolunteerMatch Client Summit will feature several sessions led by corporate social responsibility (CSR) thought leaders. In this series of posts, we’ll introduce you to each of the speakers and what they’ll discuss at the Summit.

Carmen PerezName: Carmen Perez
Title/Organization: Senior Research Analyst, Global Valuation
Organization: Head of Standards & Measurement, CECP

Best Practice Cafe Topic: “Reporting Program Inputs & Outcomes”

This best practices café will be a friendly debate between measuring inputs versus measuring outcomes. Carmen Perez, a senior research analyst with CECP, will represent measuring inputs while Bea Boccalandro, President of VeraWorks, will represent measuring outcomes.

Participants of 2013 VolunteerMatch Client Summit who attend this session will learn why one measurement might be preferable to or easier than the other in certain scenarios. The session is going to be presented as a mock debate where Carmen and Bea will make opening statements and will then proceed to introduce publications and tools as evidence supporting their cases and respond to questions and arguments from the audience. This format will allow attendees to help drive this debate with their own questions and counter-points.

At the end of the session Carmen and Bea will present their best closing arguments to the participants leaving it to them to decide which they prefer. Ultimately, regardless of “side,” everyone who attends learns how to take their measurement methodology to a new level and, therefore, wins!

About Carmen Perez:

As part of CECP’s Research & Analysis team, Carmen manages CECP’s Global Corporate Giving Initiative. This project includes coordinating the research, synthesis, and collaborative processes of developing CECP’s global valuation guidance, the publication of the Global Initiative’s report, and the engagement of an international stakeholder network.  Ultimately this project will result in the collection, analysis, and benchmarking of global giving data for a growing membership of multinational corporate firms from around the world.

Carmen joins CECP from the community economic development sector. Most recently, she was the Organizer and then CEO of a newly opened federal credit union in Long Island City, Queens. Her background includes work in the microfinance and small business development fields, as well as experience in data and project management for the City of New York. Carmen holds a master’s in Public Administration, Financial Management Specialization, from the NYU Wagner School of Public Service and a bachelor’s degree from University of Wisconsin-Oshkosh with a triple major in International Studies, Political Science and French.

This year’s event is generously supported by: JetBlue | The New York University Center for Student Activities, Leadership & Service | The New York University Office of Civic Engagement | Newell Rubbermaid | 3BL Media

CSR Food for Thought: The Latest Snapshot of Giving Trends

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions
Corporate Philanthropy: The Latest Snapshot of Giving Trends
The annual Giving In Numbers report from Committee Encouraging Corporate Philanthropy (CECP) is a much-anticipated analysis of giving among Fortune 500 companies. While some may have braced for a slow year in corporate contributions, the results show a much sunnier outlook than expected. For more on the details of this report and a soon-to-be-released analysis of highly effective corporate volunteer programs, join us on January 22, 2013 for a webinar discussing the two studies.

BCLC’s ‘The Citizens’ Prove CSR is Just Good Business
Network for Good’s Kate Olsen recognized one common thread among this year’s nominees for BCLC’s Corporate Citizenship Awards – programs that are closely tied to business capabilities. We’re also tickled to see many of our corporate partners on the list of nominees.

Compelling Brand Purpose Must Guide Radical Innovation
Attendees and speakers at the 2012 Sustainable Brands London conference identified the need to stop focusing on short-term goals in order for CSR to truly align with business goals. As companies look to go beyond the current status-quo, many are taking a long terms view and focusing on innovation to bring about transformation.

Measuring Employee Volunteerism: Who Knows Your EVP Performance Best?
When surveying your employees about your corporate volunteer program, what can active volunteers help you understand vs. non-active volunteers? True Impact takes this questions to heart, showcasing what insights you can gain from each population.

Looking Ahead: Sustainability Trends for 2013
What will your company do in 2013 to encourage social, environmental and business sustainability? Taiga Company’s Julie Urlaub outlines 14 trends she foresees gaining traction in 2013. Social media for stakeholder engagement, employees become important program stakeholders, reliance on company rankings and surveys. Which of these are you prepared to take on?

CSR Food for Thought: No CSR Benefits without Engagement

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions


Deloitte, Ceres Reports Link Long-Term Business Value to Corporate Disclosures
Gaining the benefits of CSR activities takes more than a program. It takes buy-in from key stakeholders such as employees, suppliers and community members in order for a company to see true business gains. In a new report, Deloitte analyzes the impacts these stakeholders can have, and offers recommendations for getting them all working together for the greater good.

International Corporate Volunteerism: Measuring Value Report Released
In addition to its annual International Corporate Volunteerism (ICV) Survey, CDC Development Solutions gathered a group of graduate students from George Washington University to dive a little deeper and measure the value of an ICV program. The full report is free to download, and includes valuable information about the benefits ICV programs for companies, employees and local communities.

Measuring The Social Value Of Corporate Sponsorship
Beverage giant Coca-Cola came under fire for promoting its unhealthy products as a sponsor of the London Olympics. But Coca-Cola has turned this criticism on its head by articulating how sponsorship can act as a catalyst for CSR activities.

Corporate Philanthropy Takes on Courageous Conversations
Each year, the Committee Encouraging Corporate Philanthropy (CECP) gathers more than 200 corporate giving officers to take on “courageous conversations” about the role companies play in their communities. If you missed the live event, CECP Director Margaret Coady shares the event highlights.

CSR Food for Thought: Brands That Could Change the World

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions


The Global Brands That Could Change the World
We see companies around the world realizing the power of corporate responsibility and working to solve the world’s most pressing issues. But what about the companies who haven’t started yet? Sustainability communications firm Futerra analyzed some of the world’s largest brands and determined a list of 100 companies with the highest potential to influence more responsible and sustainable behavior. Some have already started changing the world. For others on the list – the study serves as a wake-up call for how much they could be doing.

Does Cause Marketing Work? The Proof is in the Brand
What’s the business impact of a company making a charitable contribution? Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University explored this age-old “ROI of cause” question in a recent study exploring if companies can do well by doing good. Our friends Megan Strand and Joe Waters interview Professor Chernev about his study in the latest episode of Cause Talk Radio.

Three Ingredients For A Career With Purpose
We all want to find a career filled with purpose and passion. Writer Paul Klein explores how to reach this by interviewing five high-level “purpose professionals” and gathered key insights for how they got to where they are.

8 Takeaways From the CECP Corporate Philanthropy Summit
We were busy the past few weeks taking part in the Cause Marketing Forum Conference and the Sustainable Brands Conference – good thing we have our friend Susan McPherson to capture insights from the CECP event we were unable to attend. Her key takeaways include the importance of collaboration, a focus on skills and why transparency is key.

Mid-Year Conference Update: Where We’ve Been and Where We’ll Be

Where in the conference world is VolunteerMatch?

Where in the conference world is VolunteerMatch?

With summer approaching (and the weather in San Francisco actually matching up to the season for once), and the VolunteerMatch Client Summit just a day away, I thought it would be a great time to update you on the conferences we’ve been to so far this year and where you can meet up with us over the next few months.

We’ve been on the road spreading the word about VolunteerMatch, our services, and why volunteering is important on a personal and a professional level.

Here’s a recap of where we’ve been over the past few months and a sneak peek of where we will be this summer:

Where We’ve Been


NTEN’s Nonprofit Technology Conference in San Francisco, Calif.

We were excited to have a strong presence at NTC this year, from working with the NTEN staff to coordinate their Day of Service, to throwing the #NTCSFParty pre-conference bash, to presenting and attending at the conference.

Jennifer Bennett, our Senior Manager of Education & Training, and Molly Trezise, our Senior Product Manager, hosted a session on our Listing Wizard. Our Online Communications Manager, Shari Ilsen, moderated a panel discussion about successful uses of technology tools that are available to nonprofits for volunteer engagement.

Robert Rosenthal, Vice President of Communications & Marketing for VolunteerMatch, delved into the world of corporate/nonprofit relationships with a panel of best practice experts on getting your organization ready for pro bono volunteers. Last, but certainly not least, our President, Greg Baldwin, had the pleasure of joining other industry leaders for the closing plenary of the conference to talk about nonprofits and innovation.

Charities@Work in New York, N.Y.

Seth Thompson, our East Coast Solutions Director, attended Charities@Work along with approximately 150 corporate contributions professionals. This year’s summit topics included effective employee engagement, building the business case for your programs and engaging employees in volunteerism, and giving and sustainability.

BCLC Conference in Atlanta, Ga.

Seth was also able to attend the Business Civic Leadership Center’s 2012 National Conference this year (jet-setter!). Attendees included leaders in community affairs, partnerships, corporate philanthropy and social responsibility, to name a few. This year’s agenda focused on corporate citizenship and the future of America.


CECP Utilities Roundtable in Washington, D.C.

Greg Price, our Executive Vice President & Chief Services Officer, was invited to speak at the Utilities Roundtable, hosted by the Committee Encouraging Corporate Philanthropy and PEPCO Holdings. He was part of an expert panel discussing “Activating the Full Spectrum of Employee Engagement.” Other panelists included Anne Wallestad, Chief Operating Officer at BoardSource, and Farron Levy, President at True Impact.

Where We’ll Be


VolunteerMatch Client Summit in San Francisco, Calif.

After taking our annual Client Summit on the road to Las Vegas and Chicago over the past two years, we’re bringing it home to our beautiful City by the Bay, San Francisco. Maybe I’m a little biased, but this year’s Summit is going to be our best one yet!

Our keynote presenters include Carol Cone, Global Vice Chair of Edelman Business & Social Purpose talking about the “Radically Engaged Business,” and Meg Garlinghouse, Head of Social Impact for LinkedIn talking about how social media is changing the way companies engage employees in volunteerism. We’ll also be joined by many other thought leaders, including the Director of Communications from the next conference on this list…

Cause Marketing Forum in Chicago, Ill.

Casey Brennan, Marketing & Insights Manager, and Dianna Smith, Midwest Solutions Director, will be attending CMF this year. Casey will be giving a presentation as part of the Six Big Ideas in 60 Minutes panel with five other cause marketing leaders. She’ll be focusing on “Employee Engagement as a Cause Testing Ground,” highlighting the importance of getting your employees on board before trying to engage your consumers – so you have a cohesive message and story.


Sustainable Brands in San Diego, Calif.

Casey Brennan (another jet-setter!) and Business Development Manager, Lauren Wagner (that’s me!), are heading to Sustainable Brands this year. This will be VolunteerMatch’s first time at this conference, and we’re looking forward to connecting with other experts in the field about employee engagement and its importance to a company’s CSR and sustainability practices.

If you’ll be there, make sure to check out the CauseWay to hear from a group of awesome organizations about ways your company can get involved. This is bound to be a great conference with phenomenal opportunity to learn, just take a peek at the partial attendee list!

National Conference on Volunteering and Service in Chicago, Ill.

VolunteerMatch will be heading to Chicago for NCVS this year. We have a great group going from both our corporate and nonprofit services teams. Robert Rosenthal will be back in the presenter’s chair, leading a workshop on content strategy with NTEN’s Holly Ross and Amy Sample-Ward during the Social Media for Social Good preconference on Sunday, 6/17.

Also on Sunday, during the Summit on Advanced Volunteer Engagement preconference, our President, Greg Baldwin, will be presenting a plenary, “Re-Thinking Leadership in a High Tech Age”, and Jennifer Bennett, Senior Manager of Education & Training, will be talking about social media and volunteer engagement.

That about wraps it up for the summer months! If you’re going to any of these conferences and would like to meet up with any of our staff that are attending to learn more about VolunteerMatch and what we do, send us an email and we’ll get you connected.

I hope all of your summer plans are as exciting as ours, and we can’t wait to see you at these great events!

Happy International Corporate Philanthropy Day

International Corporate Philanthropy DayToday is your day – a day to recognize, celebrate and learn from the impact you and your company have had through your corporate philanthropy and engagement efforts.

International Corporate Philanthropy Day (ICPD) is an advocacy day led by the Committee Encouraging Corporate Philanthropy (CECP) for the business community to celebrate and be recognized for your achievements in corporate philanthropy.

It’s also a day to build awareness of the benefits of corporate community investment, and to inspire other companies around the world to engage further in engagement initiatives. Today is a day for you to share your message about what you’re doing for your community and for the world.

VolunteerMatch’s Role

When it comes to having an impact with corporate philanthropy, at VolunteerMatch we jump right in head first. Our VolunteerMatch Solutions business doesn’t just help companies manage volunteer engagement needs – we also help you maximize your social impact.

CECP has emphasized that partnering with other community organizations is a critical element for any company to be able to truly make a difference. Due to the unique nature of the VolunteerMatch network, when you do business with us, you are also connected to the entire nonprofit sector, helping to support the good work of more than 80,000 organizations across the country while your employees work one-on-one with the nonprofits that are the best fit for your program.

VolunteerMatch’s Clients

We are very proud of the impact being made by the companies we work with. Here are some examples of what just a few of our clients are up to all over the world:

In addition to the many and varied volunteer activities undertaken by their employees within their local communities, Safeway is a long-time sponsor of the Muscular Dystrophy Association, and also recently partnered with Rebuilding Together to renovate homes and community centers. During 2011, the company tracked over one million volunteer hours contributed by its employees, and is aiming to exceed this number in 2012.

With its first “Care Deeply Volunteer Day” in 2011, more than 1,000 BioGen Idec employees volunteered about 3,500 hours in communities where the company has a presence: Zug, Switzerland; Maidenhead, England; Research Triangle Park, North Carolina; and Greater Boston, Massachusetts.

In a new and exciting partnership model for VolunteerMatch Solutions, MetLife Foundation provided funding for Junior Achievement to become a Preferred Partner, allowing the nonprofit to recruit volunteers for its 126 local area offices via VolunteerMatch, and making it easier for the national organization to promote mentorship and economic empowerment of youth.

Want to get your company involved and have a bigger impact? Here are some resources to get you started:

What is your company doing to leverage corporate philanthropy for social good?

CECP Webinar Recap: Corporate Philanthropy is Looking Up

Corporate philanthropy is trending upEven as our economy recovers from a downturn, surveys show that corporate giving levels have risen. Alison Rose, Standards and Measurement Manager from the Committee Encouraging Corporate Philanthropy (CECP) presented these findings and more in “Giving in Numbers: Emerging Trends in Corporate Philanthropy” on July 13th. This webinar was part of our continuing Best Practice Network series.

Founded by Paul Newman in 1999, the CECP is the only international forum of businesses solely dedicated to evaluating and supporting corporate philanthropy. This fall, its yearly research publication “Giving in Numbers” will present findings about corporate philanthropy practices and statistics. The study surveyed 184 companies that gave $15.5 billion last year, including 63 Fortune 100 companies. Members of CECP gain access to a variety of useful resources, including a web-based benchmarking feature, networking programs, research findings and best-practice sharing.

Over 350 guests registered for this webinar, which included fun features like audience polls and live question feedback.