The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
Cause Marketing Forum’s blog highlighting innovative cause marketing campaigns recently posted about the Land O’ Lakes campaign running on Pinterest: for every Land O’Lakes recipe pinned or repinned on Pinterest, the Land O’Lakes Foundation will donate $1 up to $300,000 to Feeding America, a commitment equalling a donation of 2.7 million meals. As the blog points out, this campaign, now in its second year, is evidence of how cause marketing on Pinterest is becoming more sophisticated and strategic.
Are your corporate responsibility goals part of everyday work life? Can your employees connect their personal passions with the company’s mission? This report from PwC outlines a 3-step strategy that can help you create a culture of engagement that will enrich your employees’ experiences and help your company have a greater social impact.
More and more companies see volunteer programs as a core part of their corporate social responsibility strategies. However, in order for a volunteer program to succeed, companies need to learn what factors influence participation. In this article on Realized Worth, a bright intern breaks down two of the strongest elements that get employees engaged.
Millennials are the first generation to grow up alongside corporate social responsibility (CSR) – in fact, a large majority have never known a world without cause marketing and CSR reports. Millennials are hyperaware of, and have high expectations for, corporate social responsibility efforts to make the world a better place. CSR can help companies grab the hearts and minds of this formidable segment, which accounts for more than $1 trillion of current U.S. consumer spending. In this insightful article, Sarah Cahan of Cone Communications presents tips from recent research to help companies engage this rising cohort.