On September 19, 2014, winners of the 2014 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in Detroit, Mich. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients, determined by performance against four benchmark measures in 2013.
What makes your employee volunteer program special?
Old National associates serve lunch to the volunteers during the Children’s Farm Festival at Peden Farms in Bloomington, Ind.
Old National Bank’s program is called ONe Community (capital ON stands for Old National). The volunteer program is structured to balance the needs of the company’s communities and the engagement and development of its associates, with its core competency of financial literacy.
Old National Bank has a strong commitment to financial literacy, not only because it a natural fit for the industry, but because they know the positive impact it can make. It allows the company to leverage skills-based and pro-bono volunteering while helping individuals make small (and sometimes large) changes that have helped them create a better future.
Just as each of communities in which Old National Bank serves has specific needs, so do each of the participants in its financial literacy programs. For that reason, the company created the Real Life Finance program, which is a set of curricula that can be tailored to the needs of each individual or group. They also have a Financial Empowerment Officer who is there to help volunteers choose the best curriculum, in addition to leading many programs himself. He makes adjustments to curricula based on the feedback from volunteers and the program participants to ensure the program remains effective.
This tailored approach allows Old National Bank to create both large and small partnerships and engage associates in the causes that interest them. It also allows them to work closely with the organizations that receive grants or sponsorship funding from the company.
Old National associates in Bateville, Ind. with the coats they collected during a 2013 community coat drive.
Financial literacy is a great fit for many of Old National Bank’s associates, but it is not for everyone. To encourage engagement across the board, they provide two hours of volunteer flex time per month that associates may use for the volunteer service of their choice.
This level of flexibility also allows additional associates to use their work skills outside of the financial literacy area. Examples: One IT associate recently served several hours to review proposals for a website redesign and tested the various applications involved for an agency that provides counseling for children and families. HR staff members often conduct mock interviews and review resumes for clients of nonprofits and students. The marketing staff has developed logos and campaigns for partner agencies.
What are some key accomplishments from 2013 you’re especially proud of?
Old National associates who are also cancer survivors gather for a photo with their family members at ONB’s first corporate Relay for Life.
In 2013, Old National’s ’100 Men Who Cook’ fundraising event in Terre Haute, Ind. marked an impressive milestone. With the $125,000 raised, they surpassed the $1 million mark in total funds generated by these events. Last year, associates dedicated over 1,700 volunteer hours to the success of the events.
Also in 2013, Old National held its first corporate Relay for Life event in Evansville. Associates served over 400 hours in preparation! There were 22 teams and over 300 associates registered for the event, and teams hosted a variety of fundraising activities leading up to Relay day. Everyone’s tremendous support paid off as associates raised $40,000 for this important cause that affects so many lives.
How do you get employees excited and involved in volunteering?
To promote leadership and team building, Old National provides Community Team grants that encourage associates to pull together their fellow associates for a project, and the company provides a contribution to the nonprofit based on the number of associates serving. They also provide quarterly and annual Community Team awards to highlight the service of specific teams.
Old National has quarterly awards where associates can be recognized for their individual contributions, and an annual Volunteer of the Year award recognizing an associate who shows leadership, dedication, and a continued commitment to volunteer service.
Kudos to Old National Bank for being a leader in employee engagement and inspiring social impact!
Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on September, 2014 during the 2014 VolunteerMatch Client Summit.