Guest Post by Derrick Feldmann
At the 2014 VolunteerMatch Client Summit in Detroit, we learned from experts in CSR, volunteer engagement, technology and program administration. In this series of blog posts, we’ll share with you the valuable insights offered at each session. Up today: REenergize: The Future of Volunteer & Cause Engagement with Millennials, in which Derrick Feldmann showed us that millennials are changing the way our country’s workforce views social responsibility. Considering that in 10 years, millennials will account for 50% of the workforce, we listened! The following is Mr. Feldmann’s recap of his presentation.
In our fifth year of the Millennial Impact Project, we surveyed thousands of millennial employees from companies all over the U.S. We wanted to know about millennials’ preferences in the workplace – how they engage with their companies, and what they look for in corporate cause work such as volunteerism and workplace giving.
We found that a company’s culture plays a notable role in employee recruitment, satisfaction and retention. Furthermore, we found that when a company engages employees in cause work, it creates positive associations with the company’s culture.
Building relationships is another valuable opportunity to engage the newest generation in the workforce. In general, millennials highly value their relationships with co-workers. They need to feel passionate about their work and their place in the world in order to feel satisfied with their job.
Here are some highlights from our 2014 Millennial Impact Survey:
- 92% of millennials feel they are working for a company that is making a positive impact on the world.
- 39% of millennials researched their company’s cause work prior to applying for their job, and 55% of millennials were influenced to take their job after discussing cause work in their interview.
- Female millennial employees are more likely to participate in workplace volunteering and giving than male millennial employees.
- 78% of millennial employees would rather volunteer with co-workers than independently.
- 87% of millennial employees enjoy company-wide volunteer days.
Employers should develop a triple platform of involvement throughout the workplace: Company-wide, department-based and interest-driven. Companies need to build these relationships with millennial employees from the beginning to spark their passions and engage both their professional and personal interests.
Want to learn more? View the slides from this presentation.
Derrick Feldmann leads the national research team of the Millennial Impact Project as well as the planning of MCON, the nation’s premier conference on the next generation of causes and innovative leadership. He is the President of Achieve, a creative research and campaigns agency. Derrick speaks regularly on the latest trends in fundraising, cause engagement, and millennials. He is a co-author of “Cause for Change: The Why and How of Nonprofit Millennial Engagement.”