Taking Ice Cream to The Colbert Studios, An Experiment in Tasty Guerrilla Marketing

As readers may know, to support our work this summer Target and Ben & Jerry\'s partnered on Berry Voluntary, a new ice cream sold exclusively at Target Stores. Packaging directed people to www.volunteermatch.org/scoopitforward, where they could sign up to volunteer and get free coupons for Berry Voluntary. That\'s where things get interesting! Early this month, VolunteerMatch president Greg Baldwin challenged Stephen Colbert -- star of the Comedy Central show \"The Colbert Report\" and [...]

A Best Practice Webinar Recap: Making Disaster Relief Count with Effective Partnerships

Corporate-nonprofit partnerships that are developed, evaluated and tested far in advance can play a key role in effective disaster response. If your company is planning new partnerships, what should you be looking for? That\'s the question we explored on 9/23 during the second of a two-part Best Practice Network Webinar series on disaster relief and preparedness. Both parts featured VolunteerMatch corporate clients and nonprofit partners discussing the role of their relationship as they sought to engage employees in disaster response [...]

Client Partnerships Sears, Rebuilding Together, and The Nashville Floods

We\'re often inspired by the creative collaborations and effective giving efforts of our corporate partners. This month, Rebuilding Together Nashville, an affiliate of the nationally-recognized nonprofit affordable housing developer Rebuilding Together, partnered with another VolunteerMatch client Sears Holdings to reconstruct hundreds of homes that were severely damaged by floods in the Nashville area earlier this year [...]

How To Start An Office Volunteer Group With Little Time and Resources, And A Lot of Good

Yes, I understand you’re busy. With work, the family, tasks that need to be done - - there just isn’t time to volunteer. Well, what if I told you that, with only a handful of people and one or two lunch-hours a month, you could establish and run a volunteer group for your office? I know, sounds like an Infomercial pitch. But it’s true, and I’ve done it. Case in point: Kia Motors America. With a simple goal to encourage Kia’s 500+ employees to serve the community, a group of 10 employees banded together to form a “Kia In Action Volunteer Committee” [...]

The Entrepreneurs Foundation and Silicon Valley Community Foundation released their 2010 Corporate Citizenship Report

Earlier this year Entrepreneurs Foundation and Silicon Valley Community Foundation released the 2010 Corporate Citizenship Report [PDF], a study examining how and why Silicon Valley companies participate in philanthropic and community initiatives. The Corporate Citizenship 2010 report revealed that despite the recession, giving in Silicon Valley has increased due largely to the growth of in-kind donations. Although corporate giving strategies have changed in response to the economy, health and human services, and [...]

Tom’s of Maine Partners with VolunteerMatch for 50 States for Good Cause Campaign

Last month Tom\'s of Maine, a maker of natural personal care products, partnered with VolunteerMatch for their second annual \"50 States for Good\" cause campaign that supports \"the goodness\" of grassroots community projects. At the conclusion of the campaign, five nonprofits will split a $100,000 \"Community Action Fund,\" as well as a commitment from Tom\'s of Maine and VolunteerMatch to recruit volunteers for their community projects. In honor of the company\'s 40th anniversary, a panel of judges from the social change arena selected 41 deserving nonprofits as finalists to be voted on [...]