Upcoming Service Event – MLK Day 2011 is Monday, 1/17

It’s time to start preparing for the impactful King Day of Service, a powerful and important day established by Congress in 1994 to honor the legacy of Dr. Martin Luther King, Jr. By transforming the holiday in his name into a day of civic engagement and volunteer commitment across the nation, companies and individuals have the opportunity to demonstrate their appreciation for the actions and life of Dr. King. The King Day of Service will take place on January 17, 2011. Make plans today to get your employees engaged in local volunteering. [...]

Webinar Recap from VolunteerMatch: Telling Your Story with Social Media

Our Best Practice Network Webinar series continued this month with a return appearance from employee volunteering consultant Chris Jarvis, co-founder of Realized Worth. This time, Chris explored best practices for telling your volunteer story through the use of social media. Check out the presentation on prezi for an exploration of one of the most popular - and timely - topics in corporate responsibility. The webinar discussed how companies that are doing great things in their communities can share these often untold stories with the use of social media to inspire customers, motivate employees and [...]

CSR Bookshelf: The Dragonfly Effect, by Andy Smith and Jennifer Aaker

A new book has hit the CSR shelf. Aiming to inspire quick, effective and powerful ways to use social media for social change, The Dragonfly Effect, by husband/wife duo Andy Smith and Jennifer Aaker, reveals how everyday people can inspire change and attain effective results by harnessing the power of social media. A tech marketer, Andy Smith is a principal at Vonavona Ventures and speaks on social technology and brand building, focusing on applying technology to address real problems. Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University\'s Graduate School of Business. A social psychologist and marketing guru [...]

New Year’s Resolution: Share the Story of Your Employee Volunteer Program with Social Media

The New Year is just around the corner! What resolutions will you make for your 2011 Employee Volunteer Program? Corporate volunteering is all about the relationship between good people and good causes and sharing the stories of compassion and service being shown across communities. So why not kick off the year with a resolution to get the word out about the great work your employees are doing through service? A great place to start will be the Best Practice Network Webinars. On Thursday, October 28 [...] Read More.

Advancing the Pro Bono Dialogue

Two studies have revealed that nonprofits are increasingly looking to corporations for pro bono and skilled volunteering to help offset a decline in financial donations. The findings also suggest that leaders in the field of corporate philanthropy are stressing the need for a standard value of pro bono services, and elimination of the barriers to effective use. Taproot Foundation\'s Pro Bono Action Tank (PBAT) and the Committee Encouraging Corporate Philanthropy (CECP) released a study [...]

EVP Program Advice: Holiday Giving and Setting Goals for the New Year

The holiday season and new year are right around the corner. Is your EVP ready? Here are some VolunteerMatch client examples and ideas for making the most of this spirited season and preparing your program for the coming year: Use the holiday season to ring in the New Year with positive energy. Clients like General Mills have begun sharing company-wide holiday volunteer projects through a special event, \"2010 Holiday Opportunities,\" including events with Second Harvest, Adopt-A-Family, and other national nonprofits. If you prepare a calendar for the year, or just the season, employees will know [...]