10 Top CSR and Employee Engagement Blogs

Which blogs would you bring to a desert island?

Which blogs would you bring to a desert island?

What better way to react to the impending Google Reader closure than by sharing a list of some of our favorite CSR and Employee Engagement blogs? Because whether these blogs are aggregated or not, they provide great resources and knowledge about how to run your company’s CSR program and keep your employees involved in making a difference.

Here they are, in no particular order:

Realized Worth

Chris Jarvis, Angela Parker and Realized Worth are great friends of VolunteerMatch and recognized leaders in the fields of CSR and employee engagement. Specifically, Realized Worth works with companies to engage employees in corporate citizenship programs, and their blog reflects decades of experience and inspiring people to get involved.

Companies for Good

Run by members of the team at Network for Good, Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees.

Selfish Giving

If you’ve ever wondered, “What is Cause Marketing?” then this is the blog for you. Expert Joe Waters explores the foundations of excellent and effective cause marketing through interviews, editorials and sharing valuable best practices.

Boston College Center for Corporate Citizenship Blog

The Boston College Center for Corporate Citizenship (BCCCC) is a leading voice in the conversation about the practice of corporate citizenship. The blog invites us all to become participants in this conversation via well-written, relevant articles.

BSR blog

BSR (Business for Social Responsibility) is a global community of innovators in the CSR space, and one of the premier resources for consulting, research and collaboration. Following the blog is a great way to stay updated on what’s happening in the corporate social responsibility world.

Charities@Work

Charities@Work is an alliance of four nonprofit federations that works with companies to create employee engagement programs that help connect employees with causes they really care about. Their blog never fails to hit on the major issues surrounding CSR and employee engagement.

Causemarketing.biz

Paul Jones is a cause marketing consultant and coach, and the owner of Alden Keene & Associates, Inc. Causemarketing.biz, his blog, is the go-to source for tens of thousands of marketers worldwide.

Prove Your Purpose

Prove Your Purpose is the re-branded cause blog from Cone Communications (formerly called “What Do You Stand For.”) This blog is a great source for need-to-know CSR news and insights, to help you drive strategy beyond purpose to deliver tangible results.

Triple Pundit

While it’s more of a news hub than a blog, we couldn’t leave out Triple Pundit from this list. Focused on the triple-bottom-line idea of people, planet, profit, the site is a great resource for news and editorial about the business sustainability space.

CSRwire Talkback

This is a major meeting place for thought leaders in the CSRwire community, focusing on two main areas: CSR (business ethics, shareholder activism, corporate governance and public policy) and Sustainability (green living, human rights, the environment and social enterprise).

What are your favorite CSR and Employee Engagement blogs? Share them below!

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Net Impact Provides 6 Steps to CSR Job Search Success

6 Steps to Job Search SuccessAre you looking for a job? If not, chances are you know someone who is – searching for a job today is like playing the Six Degrees of Kevin Bacon.

We all know today’s job market is different than it was even a few years ago. The rules have changed, and job seekers are forced to navigate an unfamiliar, often confusing terrain. And in an exciting twist, social impact has emerged as a potential game changer for job seekers.

According to a survey by PwC, Millennials are looking for companies that have CSR values that reflect their own. As the largest group currently looking for jobs, they are defining the market’s trends and shining a big spotlight on employers’ social good and sustainability practices.

LinkedIn’s new “Volunteer Experience and Causes” field has made it clear that when it comes to applying for positions, one way to stand out is through the work you’ve done to make a difference.

And according to a report put out by Net Impact and the World Environment Center, as sustainability and CSR become more integrated with core business strategies, job candidates must nurture skills that allow them to focus both on how to create impact inside company operations as well as beyond the company in the wide world.

Enter Net Impact. As a network connecting the new generation of leaders focused on using their careers to tackle the world’s toughest problems, it seems natural for the organization to step in and help people land the social good jobs they’re looking for.

With input from career experts and industry professionals, Net Impact has launched an expanded Career Center to walk aspiring job seekers through the process, empowering them to take control; exposing them to undiscovered opportunities; and helping them master the unique requirements of the impact job market.

The Career Center is built around a six-step job search process, designed to guide job seekers as they figure out what they want to do and why, where they want to do it and how to land the position.

Another great part of the newly expanded Career Center is called “How They Did It,” a bank of stories to inspire job seekers to grab hold of the opportunities to do good as they pop up during their careers.

Finally, we’re proud to be listed as a resource for people getting started in the nonprofit management field. Working with volunteers (and volunteering yourself!) is a great way to have a great career and make a difference.

So for your “friend” who’s looking for a job, tell them to check out the expanded Net Impact Career Center. Because even though good jobs don’t grow on trees, when you’re clear about what you want they’re a lot easier to find.

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The CEO Perspective: Blending Commercial and Societal Goals

Guest Writer: Courtney King

Note: CECP’s annual Board of Boards CEO Conference. which took place in late February, is a highlight the organization’s International Corporate Philanthropy Day activities, and is considered on the top gatherings of executives in the world — and certainly on the topic of philanthropy. In June, CECP will release a full report on findings from the Board of Boards CEO Conference, but in the meantime we’ve offered CECP’s Courtney King a chance to share the day here.

By Courtney King, CECP

On February 28, 2011 CECP convened our 6th annual Board of Boards CEO Conference in New York, focused on the theme Business at its Best: Maximizing Long-Term Profitability and Societal Impact.

This event, which takes place on International Corporate Philanthropy Day each year, provides a unique opportunity for leading global CEOs to come together to discuss practical ways of doing well and doing good at the same time by integrating business operations and societal impact. The event is closed-door to allow for frank discussion among these decision-makers, but we share the key findings and resulting opportunities through an Executive Report and video highlights, which are both now available online.

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CSR Bookshelf: The Dragonfly Effect, by Andy Smith and Jennifer Aaker

A new book has hit the CSR shelf. Aiming to inspire quick, effective and powerful ways to use social media for social change, The Dragonfly Effect, by husband/wife duo Andy Smith and Jennifer Aaker, reveals how everyday people can inspire change and attain effective results by harnessing the power of social media.

A tech marketer, Andy Smith is a principal at Vonavona Ventures and speaks on social technology and brand building, focusing on applying technology to address real problems. Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. A social psychologist and marketing guru, Aaker’s research focuses on the topic of time, money and happiness.

Aptly named for the only insect that can move in any direction when its four wings work in concert, The Dragonfly Effect shares case studies from global organizations to Silicon Valley start-ups – including The Gap, eBay, Groupon and COOKPAD – to educate readers about tapping into social media and psychological drivers to achieve their goals. The book is useful and inspirational for both individuals and CSR professionals, with its easy-to-follow model for effecting social change.

Here are the four essential steps that The Dragonfly Effect discusses:

  • Focus Your Goal: Identify a single, concrete, measurable goal that is actionable. A series of tactical, personally meaningful, micro-goals will lead to achieving your long-term macro-goals and engaging your audience.
  • Grab Attention: Catch your audience’s eye effectively by using personal “hooks” and designing a campaign that is “visceral and visual.”
  • Engage: Create a personal connection to the higher emotions of your audience, compassion, empathy, and happiness. As the authors write: “It’s about empowering the audience to care enough to want to do something themselves…and actually do it.”
  • Take Action: By providing your point of view and your personal story, inspire others to take action by following the fun, easy and unique example you have given.

Smith and Aaker also encourage readers to share their stories, extending the social experience of the book by practicing what they preach.

You can read more about the book on The Dragonfly Effect blog as well as participate in the conversation on Twitter @aaker, @kabbenbock @dflyeffect.

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Reflections on the 2010 National Conference on Volunteering and Service

It’s been a few weeks but we’re still buzzing about this year’s National Conference on Volunteering and Service – and not just from all the ice cream!

This year’s event was the biggest ever, and it was set in the Big Apple. In between appearances and performances by big names in entertainment and politics, there was a tremendous number of sessions and social events for business leaders who are engaged in volunteer programs. So no wonder it made a big impact on VolunteerMatch, our clients and partners who went, and a cast of 6,000 other conference-goers.

Here are some of our reflections:

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