Isaac Newton revolutionized our understanding of physics by proving that “What comes up must come down” and that “for every action there is an equal and opposite reaction”. Here at VolunteerMatch, we hope to transform your appreciation of employee volunteer reporting with a truth I think Newton would appreciate: “Anything that’s been put into the system can be drawn back out.”
The Under-Appreciated Tool
If you are an administrator for your employee volunteer program, you’ve probably been asked to show some numbers, or have at least noticed that Reporting tab hanging out on your YourMatch admin toolbar – go over and shake its hand! Newton worked with “potential energy” – energy yet to be released, such as what’s stored in a coiled spring. Your reporting tool is your program’s biggest untapped source of power, and we’re here to help you release what’s inside.
From a metrics standpoint, “Newton’s Law of Reporting” enables you to pull hard data that provides a valuable snapshot of your program. With it, you can answer questions such as how many employees activated their account the day of a major communication; which cause area brought in the most sign-ups this quarter; or whether the accounting department logs the most hours in all states, or just one. By using filter and column options as you build your reports, you have hundreds of lenses through which to view your program’s personality.
Once you realize how powerful the tool is in its ability to summarize and breakdown who is doing what, inspiration can strike in two ways:
- You have new ideas for questions to ask the system to get even more robust data.
- You see what the data you’ve pulled is telling you in terms of how to make your program more impactful.
Building Better Data
Any question you have about your program, reporting is your fast track to an answer. Just remember “Newton’s Law” here: If it’s put into the system, it can be drawn back out. The opposite is also true – if it’s not in the system to begin with, you can’t build a report on it. Bottom line: Talk to your Client Relations Manager at VolunteerMatch about adding new fields and questions to capture information you’ll want in your reports.
So what else could you be asking your employees? What about collecting feedback by building in survey questions when they sign up for projects or track their hours? You could ask what theme they’d be most excited about for this year’s Month of Service, if they are aware of the volunteer time off policies, or if they have a compelling story for the company newsletter.
You can also customize questions to pull in data on metrics your company is prioritizing, such as whether the volunteering activity used their professional talents, or related to financial literacy.
Reporting can be just as useful to figure out what’s not happening as what has happened. You can filter to see all those who have not yet signed up or tracked hours, then send a reminder email, or look for trends.
Make Those Numbers Mean Something
Once you’ve got the report, don’t let the numbers just sit on a page – use them to improve your program! Have 50 people who tracked 150 hours this year? Nominate them for an award such as the President’s Volunteer Service Award, ask them to be volunteer champions in their departments, or invite them to a brainstorming session on how to increase engagement.
Hoping to develop a partnership with your local Red Cross chapter? You can filter by organization to find everyone who has volunteered there in the last year, and then reach out to those folks to get stories and recruit them as potential liaisons and project leaders.
Laura Ellis, a VolunteerMatch Client Relations Manager, emphasizes that the steps you take before and after running your reports are equally important. On the front end, says Laura, “Know which metrics are important to your company, such as department, location, and any groupings that could spark friendly competition.”
Then, Laura explains, use the reporting tool to get to know your program more fully and gain data-driven insight into what types of projects are drawing volunteers. Bring it home by using this understanding to shape next year’s partnerships and campaigns, and watch your impact grow.
Reporting is not only the best way to showcase what your program is already accomplishing, it’s an unbeatable source of intel for where you should head next. The cleaner and more complete your data is going in, the better your results and findings will be – so talk to us today about taking your reporting to the next level.
How are you using reporting to improve your employee volunteer program? Learn how VolunteerMatch Solutions can help out.