What’s Your Giving in Numbers?

If your company has revenue of more than $2 billion, you can participate in this year's CECP Giving in Numbers survey.How does your company’s giving stack up against others? CECP’s annual Giving in Numbers report helps answer that question, and each year the insight becomes more valuable as more data is collected from more companies. This year, we’re helping spread the word to companies who can participate in the survey.

The source for the most comprehensive look at corporate giving trends year to year, CECP, in association with The Conference Board, has opened its 13th annual Giving in Numbers survey. This is the only rigorous study of corporate societal engagement available for public download at no cost. The data is gathered through a survey of approximately 250 of the largest companies in the world, and will capture information on total giving, program areas, employee engagement, predictions for 2014, and more.

Not only does the survey allow for year-over-year tracking of key industry giving benchmarks, but this year will also include new perspectives on key trends such as:

  • Societal impact measurement
  • Global giving, including questions on total giving using the CECP Global Guide valuation guidance and giving data by country
  • Employee engagement and company gift-matching programs

CECP's annual Giving in Numbers report.All companies with $2 billion or more in revenue are invited to join the free benchmarking project by contacting CECP. The submission deadline for inclusion in the analysis is April 1, 2014. CECP will provide an exclusive look at the findings from the survey to its affiliated companies at the CECP Summit on May 20, 2014 in New York City and will share results with the media later that day.

If your company has revenue of $2 billion or more, contact CECP to participate in the 2014 Giving in Numbers survey!

 

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Mapping the DNA of Effective Employee Volunteer Programs

The 2012 VolunteerMatch EVP Client Insights Survey

At VolunteerMatch, we help our corporate partners manage, track and report on community engagement activities and program outputs. We live and breathe data tracking so our partners can benchmark program success over time. And in result, we’ve seen our partners outperform industry-wide benchmarks time and time again.

One thing we’ve never taken a data-driven approach to is the program inputs of these elite programs – such as budget, staffing and program attributes. In the fall of 2012, we set out to determine the inputs that make a successful employee volunteer program (EVP) by surveying our family of corporate partners. The results of the 2012 VolunteerMatch EVP Client Insights Survey provide a first-ever look at what strong programs look like, and offers best practices for all companies looking to build an effective program.

A few highlights from the survey include:

Large Program, Lean Staff

Large Program, Lean Staff: The survey found that for every 32,000 employees eligible to take part in an EVP, there is only 1 full-time-equivalent (FTE) program manager. That means there is one person trying to connect thousands of employees to volunteer opportunities, in addition to organizing events, driving engagement and reporting results. This highlights the importance of EVP partners that make it easier for this one manager to connect employees with active volunteer opportunities and tracking participation (like VolunteerMatch) or event vendors that ease the pressure of planning large days, weeks or months of service.

Volunteer Committees/Councils Popular

Volunteer Committees/Councils Popular: Along with evidence of lean program staffing, we found that most (71%) programs have build volunteer committees or councils to help support the program manager and localize volunteer activities. Many of these committees are self-selecting groups of employees who are highly engaged in the EVP, and looking for additional ways to play a leadership role. Allowing – and empowering – employees to take this advanced position is not only a way to help ease the pressure from the program manager, but also builds participation by having many “program champions” showcasing their enthusiasm and passion for service.

Skilled and Pro Bono are Untapped Opportunities

Skilled and Pro Bono are Untapped Opportunities: One surprise from the survey is the low rate of skilled (13%) and pro bono (4%) volunteering reported by participants. While this isn’t necessarily a negative finding, we do see these low rates as an untapped opportunity for companies to grow within their program over time. Particularly with initiatives such as the A Billion + Change pledge and the launch of the Taproot Foundation’s new service to help nonprofits define their pro bono needs – we predict the barriers for companies to participate in these types of service will lessen, and more will begin to take part.

For more findings from the 2012 VolunteerMatch EVP Client Insights Survey, download the full fact sheet, or watch a recording of our January webinar where Casey Brennan discusses the findings and shares tips for program success.

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Proof That Doing Good Helps You Be Well

From the editor: Sometimes providing paid time off and company-sponsored events just isn’t enough to get your employees to volunteer – and so it’s important to find other ways to motivate and inspire them. The post below presents concrete proof that volunteering is good for one’s health. Share it with your colleagues at work and urge them to join in the health craze by signing up to volunteer.

Inspire your employees to do good and be well.

Inspire your employees to do good and be well.

Guest post by Candace Bergam

Let’s face it: There are probably a lot of things in life that we plan on doing, but put off even though most of those things offer some benefit to our health, our life or to others. Volunteering is a perfect example of one of those things.

It is difficult to find the time to volunteer when you have a full schedule of work, family, school, holiday deals and the season finale of your favorite show. But, if you have ever taken the time to volunteer, you know that you felt great after you finished. You might have even felt similar to the way you feel after you have completed a workout. Studies show that volunteering does, in fact, offer health benefits to participants.

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Volunteering: More than Compensation for Fewer Cash Gifts

Corporate volunteering on the riseThe Chronicle of Philanthropy recently issued a special report summarizing last year’s trends in corporate charitable giving. In 2011, total cash donations showed little growth. Instead, companies began to ramp up their product giving and volunteering programs, creating stronger support for communities than a dollar donation might allow on its own.

As a basis for the study, financial information was gathered from 166 companies ranked in Fortune magazine’s list of top revenue-earners in the US. Analysis revealed that cash donations grew only 4 percent in 2011; a disappointing stat in comparison to the 13 percent rise in corporate gifting that took place between 2009 and 2010. Projections for 2012 figures are equally grim.

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No Time to Volunteer? Stop Kidding Yourself – Giving Time Gives You Time

One of the biggest barriers to getting employees engaged in your CSR efforts is that they simply “don’t have the time” to participate. Hogwash. According to new research published in Psychological Science and conducted by the Wharton School at the University of Pennsylvania, Harvard Business School and the Yale School of Management, when people volunteer, it actually makes them feel like they have more time in their days.

Feeling Like We Have 24+ Hours
What is it about volunteering our time that makes us feel we have more hours in the day? According the research article, titled “Giving Time Gives You Time,” helping others increases our feelings of time affluence. So even though we can’t expand the 24 hours we have each day, using our time to help others makes us feel highly effective and capable, translating to a more “full”  and accomplished feeling in our day. And the more we feel accomplished and that we’ve done a lot with our time, the more time we feel we have.

Giving Time is Addictive
The research also found that giving time makes us more willing to commit to future engagements, despite busy schedules. Once we experience the “fullness” one can gain from volunteering time, we are more likely to give our time again in the future. So if companies can encourage employees to get started – perhaps through a company-organized event or signature day of service – individuals will be more likely to continue to serve local communities throughout the year.

Research in Action
So the next time you’re met with the complaint “I’d love to use my volunteer time off, but I just don’t have the time” share that giving time to others will actually help the person feel more accomplished, and that they have more time to devote to the tasks clogging their days.

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