When a freak tornado hit their hometown, sisters Caitria and Morgan O’Neill – just 20 and 24 at the time – stepped up and organized. And it was NOT easy.
In this TED Talk, Caitria and Morgan describe the difficulties they faced while helping their community recover from a harrowing disaster. What they describe echoes the challenges faced by every person and organization who works to help on a local level.
Does your company have a concrete plan for helping after a disaster?
Caitria and Morgan’s talk suggests some concrete ways local businesses can help their communities recover:
- Tools - Caitria and Morgan emphasize the dramatic need for tools to help coordinate the many little and big things involved with disaster relief efforts. Can your company provide product donations of useful technology tools (software or hardware) that will come in handy to your community’s organizers as they feverishly coordinate things in the wake of a disaster?
- Timing - As Caitria and Morgan state, the majority of volunteer and donation interest comes within 7 days of a disaster. After that, support dramatically drops off. Perhaps your company can make a commitment to provide help to your community later in the recovery process, to fill those gaps.
- Data - Keeping track of and analyzing relevant data is critical to recovery success, say Caitria and Morgan. This skill is often beyond the scope of the people coordinating a community’s disaster recovery efforts – even if they have the time. Your company can provide pro bono help, giving your employees paid time off to volunteer their time and professional skills to the cause.
For more information about how your company can prepare for disaster response, check out these articles:
Does your company have a disaster response plan for your community? How will you involve your employees in that effort? Share your thoughts below!