CSR Food For Thought: Is Your CSR Social?

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized blog post every Monday. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR and Social Media: How to Amplify Your Communication Efforts
Boston College Center for Corporate Citizenship explores the question, “What is the key to successfully promoting your CSR efforts on social media?” One idea we especially love: Encouraging your employees to talk about the company’s CSR, especially their role in it! Check out this post for more ideas, and a recap of the who, what, how and why of social media and CSR.

Wells Fargo Offers Free Financial Education During Military Saves Weeks
Today kicks off Military Saves Week, and Wells Fargo employees will be volunteering their skills in an innovative way: By hosting free virtual webinars for military families. Topics include advice for first-time homebuyers, managing credit, and creating budgets. Oh, and Wells Fargo also offers free financial literacy courses throughout the year through their Hands on Banking program – a great example of cause-focused CSR.

Final Days to Enter the 2015 International Corporate Citizenship Film Festival
What’s your CSR story? Boston College Center for Corporate Citizenship invites you to share it in a three minute video for this year’s Corporate Citizenship Film Festival. This post on 3BL Media covers all the details, but the most important thing is: The deadline is this Friday 2/27, so don’t wait!

Your #1 Stakeholder: Building a Giving Strategy through Your Employees
Your employees play a dual role: They are part of your company, and they are part of their own communities. Corporate volunteerism and giving is the bridge that connects these two roles. This post from Realized Worth looks at why it makes sense to use this connection to increase the impact of your CSR program. How? By involving your employees in your company’s CSR strategy.

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CSR Food For Thought: A New Professional Norm

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

This week’s roundup focuses on the shifting landscape of employee engagement, professional volunteerism, and product development.

10+ Million Professionals on LinkedIn Make Social Impact Part of Their Identity [Infographic]
Three years ago, LinkedIn added a “Volunteers and Causes” section to their user profiles. Fast forward to today: Over 10 million professionals list some sort of cause-affiliation, and 4 million indicate that they are interested in volunteer opportunities (which they can conveniently find with the help of LinkedIn’s partnership with VolunteerMatch!) Check out this infographic on LinkedIn’s blog to find out who these cause-focused professionals are.

Remembering the Value of Volunteerism
Is CSR as an industry, complete with metrics and measurements, getting in the way of the original CSR vision? In this CSRwire post, Peter Dudley of Wells Fargo posits that the best company-sponsored volunteer programs focus on the employees, not on the bottom line. The latter follows later as an added benefit.

How Millennials Are Changing Product Development for Good
In the not-so-distant past, the driving factor behind business decisions was cost. This Wired article argues that with the rise of millennials in both management and consumer roles, the status quo is shifting. Renewable energy, local patronage and employee care are no longer options; they’re simply a part of doing business. Do you agree?

The Untapped Power of Employee Engagement
This Green Biz article boldly asks, “What’s the next frontier in sustainability?” Their answer: Employee engagement. If we want to make real progress for our planet, every single member of a company needs to change their actions. The responsibility of the corporate leaders has shifted from isolated sustainable business decisions to encouraging and facilitating their employees’ sustainable decisions.

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CSR Food For Thought: Recycling Pays Off Thanks to Sprint

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Sprint Offers $5K to Students Who Find Innovative Ways to Recycle Smartphones
Most of us know that electronic waste (e-waste) is a huge problem. But what most of us don’t know is what we can do about it. This article from Triple Pundit explains how Sprint is giving motivation for college students to tackle a segment of e-waste problem – by coming up with new ways to recycle their old smartphones.

Groupon Logs 14,355 Volunteer Hours
How does a company increase its employee volunteer hours by nearly 500%? In this post, Groupon explains how they were able to accomplish this awe-inspiring feat in 2014. From carefully crafted partnerships to some friendly competition, Groupon’s employee volunteer program really took off in 2014. And in 2015, they’re reaching even higher.

2015: The Year of Hyper-Transparency in Global Business
The Guardian predicts a fast increase in the number of global companies practicing full transparency. Why? The benefits, of course – benefits that span from better purchasing decisions to more growth capacity. Read this article for more details on what to expect in the coming years.

The Chocolate and Peanut Butter of Volunteerism
LinkedIn for Good doesn’t just encourage their own employees’ volunteerism. With their huge network of professionals across industries and across the world, they have the ability to encourage virtually every employees’ volunteerism. And that’s exactly where they’re heading with their announcement of taking their volunteer marketplace internationally.  And remember, nonprofit posts on VolunteerMatch automatically get pushed through to LinkedIn, making us the chocolate to LinkedIn’s peanut butter – yum!

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CSR Food For Thought: How an Employee Volunteer Program Saves You Money

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

The Business Case for Employee Volunteer & Skills Giving Programs
In this post from Charities@Work, Sarah Ford dives deep into how employee volunteer programs (EVPs) can boost employee retention. She touches on the top 10 reasons people leave their jobs and explains how employee volunteerism can help with each one. But she doesn’t stop there – she’s got the numbers to back it up. This post is well researched, and well worth the read.

What is the REAL Employee Engagement Definition? [Video]
Entrepreneur and author Kevin Kruse wants to make sure “everyone is on the same page” when it comes to an employee engagement definition. He starts by explaining what employee engagement is NOT – it’s not just satisfaction and it’s not just happiness. Well then, what is it? Find out in this short video.

CEOs Sign OIWC Pledge to Advance Women’s Leadership in the Outdoor Industry
Change often starts at the top, according to this article from SocialEarth. That’s why the CEO of REI (Recreational Equipment Inc.), along with 13 other CEOs of outdoor companies, signed a pledge to promote women’s leadership. The REI Foundation went a step further by granting $1.5 million to OIWC (Outdoor Industries Women’s Coalition) for mentorship and entrepreneurship programs.

How Can Brands Build a Culture of Responsibility?
This CSRwire post advocates for a shared CSR vision between employees, shareholders, and customers. It suggests that companies shift their values from consumerism to citizenship, and perhaps shift their focus from corporate social responsibility (CSR) to creating shared value (CSV). Don’t let the acronyms intimidate you – this post includes some interesting perspectives on what it means to be a company in our changing world.

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CSR Food For Thought: Is CSR Fading?

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Isn’t Dead – But it May Be Fading
In response to the recent 2degrees article CSR is Dead. So, What Comes Next?, this GreenBiz article thoughtfully reflects on the shifting role of CSR for various types of company employees. Author Ellen Weinreb asks the question: If CSR becomes fully integrated into a company’s core, will it still exist as an independent concept?

30 CSR Pros to Follow in 2015
Who doesn’t love a good best-of list? This one from Triple Pundit rounds up the best of the best CSR tweeters on Twitter. Stay connected to the CSR conversation and the get latest sustainability news by following these 30 professionals.

On Martin Luther King, Jr. Day, a Celebration of Symantec Service
This Monday, countless volunteers ventured out for A Day On, Not a Day Off in honor of Martin Luther King, Jr.’s commitment to service. Many companies got involved, too, by organizing volunteer events for employees. Symantec spreads the spirit of this American holiday across the globe and throughout the year with volunteer efforts in South Africa, Sweden, India and more.

Five Things Sustainable Companies Do
In their new report Guide to Corporate Sustainability: Shaping a Sustainable Future, The UN Global Compact implores companies everywhere to do five things. As the largest corporate sustainability initiative – they have 8,000 company participants – I’d guess they know a thing or two (or five). How many of these does your company practice?

 

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CSR Food For Thought: Why Patagonia Tells Customers, “Don’t Buy Our Products.”

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Patagonia CEO Rose Marcario Fights the Fights Worth Fighting
Rose Marcario abandoned her previous success to work on something she believed in – a durable and sustainable product. In this heartfelt interview with Fast Company, she gives us insight into why “sustainability and selling coexist.”

Note to Bosses: Workers Perform Better if You Give to Charity
The Conversation conducted a study with 300 college students and found that the students’ work productivity increased when a bonus was involved. Not surprising, right? But they also found that productivity increased when a charitable donation was involved. Read this article for full insight into the study, as well as insight into your employees’ motivations.

Joining Forces: Collaboration and Leadership for Sustainability
Research backs the CSR trend we’ve been seeing: More and more companies are embarking on deliberate, strategic, long-term partnerships with nonprofits. This report looks at the key findings of MIT Sloan Management Review’s sixth annual sustainability survey, which includes useful tips for successful collaboration. Find out why they conclude, “The path to success is traveled with others.”

90% of Americans More Likely to Trust Brands that Back Social Causes
Need more of a reason to make your company socially conscious? Check out this post from Mashable, complete with an infographic on why “Content for Good” is the best kind of content. Backed by research from Cone Communications and The University of Pennsylvania, you’ll find some compelling reasons to ramp up your CSR.

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CSR Food For Thought: New Year, New CSR? What the Experts Say About 2015

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

 

 

 

Eight CSR Trends to Watch Out For in 2015
In this Forbes article, Susan McPherson asked CSR experts to share their thoughts on what the field will look like in 2015. They predict new technologies for tackling social issues, shifts in the language we use when discussing CSR, and emphases on important and growing cause areas – to name a few.There’s certainly a lot to consider – and to get excited for.

How to Make 2015 the Year of Corporate Social Responsibility
After looking at hundreds of corporate social responsibility (CSR) programs, FrontStream noticed four themes they believe will lead to an amazing new year in CSR. They include two of my personal favorites: Creating shared value and promoting skilled volunteering. Read the full post to find out the others.

Twitter Chat Recap: 2015 CSR Trends w/ PwC & Campbell Soup Co.
This week, TriplePundit joined representatives from PwC, PwC Foundation and Campbell Soup Company for a Twitter chat all about CSR in the New Year. If you’re like me and missed the chat, don’t worry. You can read all the tweets in this post from TriplePundit, as well as a short summary of the highlights.

Doing Good is Good for Business – Corporate Social Responsibility in 2015
In this blog post, Huffington Post tells us what so many of us already know: CSR is no longer just an option or an obligation – it’s a central, critical strategy for a successful company. Using data from CECP’s annual Giving in Numbers report, we’re reminded that employee engagement is one of the greatest driving factors behind CSR. This internal CSR culture among companies will drive efforts forward in 2015.

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