Corporate Social Responsibility Food For Thought

CSR Food for ThoughtThe “Food for Thought” series is a roundup of recent CSR-related news, presented to you in one bite-sized post.

CSR Programs Increase Revenue up to 20%, Says Verizon, Campbell Soup Study
From Environmental Leader: Get the stats on how a great CSR program can benefit your company in all kinds of ways – not just in increased sales.

Beyond the PDF: 5 Tips to Leverage CSR Reports for Greatest ROI
From Triple Pundit: CSR reports aren’t just for investors anymore. Find out how to make your reports resonate with a wider audience with these 5 tips.

For more on CSR and ROI, check out our recent blog post, Answering the Eternal Question of Return on Investment.

5 Affordable Benefits Employees Appreciate But Few Companies Offer
From Entrepreneur: Read about how a few extra benefits can differentiate your company in a huge way, helping you bring on and keep top employees. Oh, and pay special attention to number 5.

U.S. Employee Engagement Unmoved in June at 31.9%
From Gallup: While higher percentages than previous years, 31.9% is still pretty low for the number of employees engaged at work. Read how Gallup calculates these numbers.

And don’t forget: Corporate volunteer programs are a great way to increase employee engagement.

Why Having a Heart is Good for Business
From Huffington Post: Learn how companies can show their employees they care about their communities – and what this means for business.

Enjoy! And follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: It’s Not About the Money

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Why Engaging Employees on Sustainability Really Isn’t About the Money
We’ve been saying it for a while: Financial incentives are not the best way to keep employees happy. This article from GreenBiz backs us up. It explores how employee engagement strategies that give employees a chance to have a positive impact in their communities while refining their skillset come out on top. Toss some friendly competition in the mix? Even better.

How Nike Embraced CSR and Went from Villain to Hero
Today, Nike is seen as a CSR thought leader. But it wasn’t that long ago when outraged consumers regularly protested the company’s business practices. Since then, Nike has reduced water consumption, cut back on chemicals, and implemented ethical labor practices by first and foremost adopting the value of transparency. Read this thoughtful piece from Triple Pundit on Nike’s sustainability– and public image–  transformation.

Why Corporations and Communities Need Each Other
According to Cardinal Health CEO George Barrett, “nothing is more important than trust” when serving your community. In this LinkedIn post, he shows Cardinal Health’s journey of helping improve education in their local community by working with local government and overcoming negative public perception.

Encouraging Others to Volunteer, Leading by Example
Hear the story of Celso Doria, an employee at Morgan Stanley’s office in São Paulo, Brazil. He became motivated to volunteer by his company’s core value of “Giving Back,” and now he consistently gets his coworkers involved in the company’s volunteer efforts.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: Is Shared Value Really the New CSR?

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Can Shared Value Surpass the Promise of CSR?
Is shared valued doomed to become just another buzz word? Or is it on its way to becoming a groundbreaking concept that changes business everywhere? This article from New Global Citizen (co-written by John Holm and Volunteer Engagement 2.0 contributor Deirdre White) eloquently, thoughtfully, and realistically reflects on these questions and more, borrowing from the recent Shared Value Leadership Summit.

Deloitte Kicks Off Year-Round Citizenship Commitment with 16th Annual Nationwide Day of Service
Deloitte sees Impact Day, their annual day of service, as a celebration. Why? Impact Day is just a small part of the volunteerism Deloitte employees do year-round. On Impact Day, which coincides with the start of their fiscal year, they take time to celebrate the accomplishments of the previous year, and get excited for the coming year’s activities. All while spending the day giving back. We love this model of employee volunteerism, don’t you? Let us know what you think by tweeting to us @VM_Solutions.

Volkswagen Puts Forests on the Ledger
We all know that cars aren’t exactly good for the environment. However, for right now at least, people still need cars. So, what’s a car company to do? If you’re Volkswagen, you take steps to offset the carbon emissions of your vehicles. Check out this Triple Pundit article for the full details on this large CSR undertaking from Volkswagen, and the partnerships that are making it possible.

Do Corporate Mega Mergers Inhibit Social Responsibility?
“Frequent mega mergers are the antithesis of strong, sustainable corporate culture,” boldly states this article from The Guardian. Using a case study of Coca-Cola vs. PepsiCo to back up its claims, it looks at how mergers can distract, leading to both major mishaps and lack of focus on CSR strategy. Without multiple examples, it’s hard to tell if mergers and weak CSR are actually linked. What do you think? Share your thoughts by tweeting to @VM_Soltuions.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: Which CSR Awards Really Matter?

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Breaking into the World of Corporate Citizenship Ratings and Rankings
The world of CSR awards, ratings and rankings is vast. And because of its multi-dimensional nature, it’s also pretty complex. Unsure where your company should focus its energy when it comes to these ratings? This post from Boston College Center for Corporate Citizenship has the answer. It also explores the most important considerations when breaking into this vast world.

Morgan Stanley Employees Contribute Over 8,000 Hours to Strategy Development for Nine Nonprofit Organizations
Morgan Stanley doesn’t just encourage their employees to volunteer. They challenge them. Their U.S. Strategy Challenge pairs some of the company’s best workers with nonprofits in need of strategic business advice. This year, they logged over 8,000 hours, with some impressive results. Check out this release from CSRwire to get the details on this shining example of pro bono done right.

Five Tips On Becoming a Successful Social Entrepreneur
What do successful socially-minded businesses have in common? In this post from Entrepreneur, get tips from 550 entrepreneurs on how they reached their success. My favorite piece of advice? “Aim to have impact in each layer of business activity.”

Webinar: Changing Corporate Perspectives in Workplace Giving Programs
Why are we surprised when our nonprofit partnerships are going well? Shouldn’t this be the norm? This Thursday June 11th, Angela Parker and Chris Jarvis of Realized Worth will talk about how the norm is changing. Join this free webinar to learn how your company can embrace these changes and create strong, impactful nonprofit partnerships.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: From Transactional to Transformative

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Time to Rethink Your Approach to Employee Giving
Transactional employee volunteering is nice. Transformative employee volunteering is, well, transformational. This post from America’s Charities explains how to take your employee volunteering to a new level of engagement, complete with video from corporate volunteering expert Chris Jarvis of Realized Worth. (Oh, and if you want to hear more from Chris Jarvis, sign up for our upcoming free webinar.)

Walmart Adopts Groundbreaking Animal Welfare Policy
When their customers spoke, Walmart listened. After a campaign against Walmart’s practices of obtaining its meat from less-than-reputable sources, Walmart responded with a comprehensive new policy that affects every stage of its supply chain. Get the details of this “groundbreaking” policy in this Triple Pundit article. And join me in applauding Walmart for this big step forward.

Excerpt From Volunteer Engagement 2.0: Ideas and Insights Changing the World
In this post, New Global Citizen offers an excerpt from our favorite new book on the future of volunteerism. What’s this excerpt about? The current state of pro bono volunteerism, with a look at how IBM saw incredible benefits from engaging employees in this form of volunteerism.

How Volunteering Will Lift Your Firm’s Performance
We all know how corporate volunteerism increases employee retention, employee engagement, and company image. But what about the soft skills? This post from Chartered Management Institute (written by FedEx Express’ UK Human Resources Manager)  looks at the often-overlooked benefits of employee volunteerism.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: Mandatory Corporate Volunteering?

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Should the Government Mandate Corporate Volunteering?
In the United Kingdom, it’s now mandatory for all companies to offer at least three days of paid VTO (volunteer time off). This Realized Worth post explores the common reactions to this mandate, and ponders whether or not this will have an effect on the U.K.’s volunteer rates.

Nominate a Company for Best Corporate Steward Award Today!
For 16 years, the U.S. Chamber of Commerce Foundation has been recognizing companies that go above and beyond as corporate stewards. Finalists are chosen in eight categories based on nominations from the public. But act quickly – the deadline to submit a nomination is May 29th.

Every Sustainability Acronym, Explained
Lost in BSRs, CSRs, CDPs and SRIs? This post from Triple Pundit has you covered. They’ve compiled a long list of acronyms and abbreviations associated with sustainability to help you navigate your way through this ever-changing, and ever-abbreviating, field.

Three Ways to Engage Employees in Environmentalism
We all know that going green is more than recycling bins in the break room and carpooling to the office. So, what are some “evergreen” strategies your company can use to create real and lasting change? This Huffington Post blog post gives three suggestions, along with examples of how they worked for the company AMD.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Food For Thought: The Case for Compassionate Business

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

How Giving Hugs and Showing Compassion Will Grow Your Business
Triple Pundit states the case for kindness, compassion, and yes, even hugs, in business. While the stance can be viewed as extreme, it has data to back it up. For example, when employees at one company were given a medium to express compassion to one another, their 95% turnover rate quickly fell to 30%. Check out the article for eight ways to add compassion to your business.

10 Steps to a Dynamic Corporate Responsibility Annual Report
Over the past week, I’ve seen many companies release CSR reports (CVS Health, Dunkin’ Brands, and Tom’s of Maine, to name a few.) It’s a great way to generate buzz about your program, and, as this article from Entrepreneur reminds, to help brand your CSR program. Check out the article for 10 content suggestions to include in your own CSR report.

Three Easy Cultural Shifts to Help Engage Your Employees
When more people believe in the possibility of a zombie apocalypse than report being engaged at work, well, there’s room for improvement, to say the least. This Deloitte Insights article gives three easy tips for managers to increase their employees’ engagement. Of course, I would add a fourth item to this list: Offer more ways for employees to do good and give back to their communities.

CSR is Dead, Part 3: Blazing a Trail to Business Transformation
If CSR is dead, and we should shut down our CSR departments, then what happens to all the CSR professionals who have made making a difference their expertise? Part three of this series, finally released on GreenBiz last week, answers that question. So, what do you think? Are CSR departments quickly becoming a thing of the past?

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.