CSR Food For Thought: The Rise of B Corps

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

The Best B Corps Might Just Be the Best Companies for the World
There’s no denying it – B Corps are gaining popularity across the U.S. and the world. Since 2012, the number of certified B Corps increased from 500 to 1,200. That’s 140%. This Fast Company article takes a look at the recently released Best for the World list, and how this new form of CSR is growing and shifting.

What Etsy, Patagonia and Warby Parker Have in Common
If the title of this roundup hasn’t given it away already, the answer is: Etsy, Patagonia and Warby Parker are all certified B Corps. And Etsy, with their initial public offering last week, has become the second publically traded B Corp. This Washington Post article gives a thorough explanation of what it means to be a B Corp by answering five common questions about the certification.

GoDaddy and DotGreen Join in Earth Day Promotion
In a creative CSR move, GoDaddy is making it more affordable for other companies to tell their CSR stories. In honor of Earth Day, GoDaddy’s offering a 30% discount on new .green domain registrations through the end of April. This is a great way for companies to illustrate their sustainability efforts online. Thanks, GoDaddy!

What to Ask Yourself When Your Employees Are Afraid to Commit
Just because your employees are staying with your company (for now), it doesn’t mean they have the right kind of commitment to your company. This Realized Worth article looks at the three different types of commitment, including the ideal type: Affective Commitment. How do you foster affective commitment in your employees? You guessed it. Give them the chance to do good.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

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CSR Food For Thought: A Look Back on National Volunteer Week

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

In case you missed it, last week was National Volunteer Week. I was blown away by the amount of companies that celebrated by giving back to their communities and recognizing their employee volunteers. Here is just a sample:

Celebrating National Volunteer Week by Contributing to a Better Future
This heartfelt post from AT&T employee Monique Weber illustrates how volunteering changes lives on both an individual and a global scale. AT&T has allowed her to pursue her personal volunteer passion of empowering women leaders. As Monique puts it, “I’m thankful to work for a company that promotes such important, impactful programs.”

4 Benefits of Volunteering as a Company
In this LinkedIn post, Alison Grenkie of Intelex Technologies explains why National Volunteer Week isn’t just for nonprofit organizations to recognize their volunteers. From employee happiness to enhanced company reputation, it’s easy to see why companies should get involved. After all, “The company that volunteers together stays together.”

Volunteers – A Critical Contribution to Our Communities
Microsoft used National Volunteer Week as an opportunity to thank its motivated employee volunteers, who recently spearheaded the creation of the Tech Talent for Good program with their question, “How can we do more?” This post is full of appreciation – just the way we like it!

5 Reasons Why Green Volunteering is Red Hot
Picking up trash doesn’t sound very glamourous. But when it’s done with coworkers? The benefits can be astounding. In this post, Verizon employee Abigail Ashley explains the benefits she sees from volunteering with her coworkers, both personally and professionally.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

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CSR Food For Thought: Corporate Volunteerism Done Right

Image of wheat growing in the sun.

The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

The Power of Corporate Volunteerism
In response to a recent Boston Globe article that framed corporate volunteerism as a “burden for nonprofits,” Danielle Holly of Common Impact published this LinkedIn post explaining why this isn’t the case – if corporate volunteering is done right. And there are so many companies doing it right.

The Impact of Skills-Based Volunteering
This article from America’s Charities is full of great stats. For example, did you know it can cost a company $2000 per year for each employee not engaged with their company? The solution? Skills-based corporate volunteerism. An example comes from our client NetSuite, who runs the employee volunteer program SuiteVolunteers. Find out how this program has successfully improved their employee engagement.

Volunteerism and Community Engagement Tops Climate Change in 3BL Media Study of Most-Read CSR Content
This press release from 3BL Media shows an interesting trend: Out of all the topics on their CSR news distribution site, “volunteerism and community engagement” has the highest readership. Why? As 3BL Media’s CMO puts it, “It’s clear that corporations are proud of the volunteer work their employees are doing in the communities where they do business.”

Ten Characteristics of the World’s Best Corporate Sustainability Programs
CSR has been around long enough now that we can finally start to see some real trends. This CSRwire post looks at what companies that are doing it right have in common. Whether it’s ramping up CSR transparency, rewarding internal CSR champions, or one of the other eight commonalities, you just might find a new strategy to take back to your own company.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

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CSR Food For Thought: Is Taking a Political Stand CSR?

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

SalesForce.com Takes a Stand Against Bigotry in Indiana
CSR comes in many shapes and sizes. How taking a public stance on an issue your employees and customers care deeply about? This is exactly what SalesForce.com did when they announced their intentions to reduce investments in Indiana after the signing of a bill many believe “legalizes discrimination.” Get the full scoop in this Triple Pundit article, and let us know: Is this a form of CSR?

Loop Them In: Help Your Remote Employees Feel Like Local Volunteers
In this LinkedIn post, Laura Ellis shows us that remote or field-based employees don’t have to be out of the employee volunteering loop. Check out these strategies on how to counter difficulties faced by varying employee shifts, time zones, and locations.

How to Build an Effective CSR Strategy: Insight from Center Members
How do you prevent your CSR strategy from becoming “frozen?” BCCCC turned to their 400 member companies to answer this question. Surprisingly (or maybe not surprisingly?) the answers were consistent: Understand your stakeholders, and integrate CSR with your company’s vision. Read this post on 3BL Media to find out what else they had to say.

Airbnb Campaign Brings Attention to NYC Homeless
A company that is criticized for contributing to apartment scarcity runs a campaign to raise money and bring awareness to the homeless population of New York City. Is this a CSR match made in heaven, an attempt to counter negative press – or maybe both? What do you think about this creative CSR campaign from Airbnb? Get the details in this article from Triple Pundit.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

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CSR Food For Thought: Give Some Life to Your CSR

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized blog post every Monday. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Bringing CSR to Life Through Community Events
Great corporate responsibility goes beyond cash donations, and Time Warner Cable knows this well. Through their Connect a Million Minds initiative and partnerships, they get kids excited about science, technology, engineering and math (STEM). How? Find out in this post on 3BL Media.

Another Great 51 Sites for CSR, Volunteering & Workplace Giving
Thank you, RealizedWorth, for taking the time to put together this comprehensive list of online resources for all things CSR. Find tools, tips, news and more in each of these four categories: Corporate Volunteering, CSR News Organizations, CSR Bloggers and Workplace Giving.

Where to Start Building Your CSR Program
CSR isn’t just for Fortune 500 companies. But how do small and medium-sized businesses get their programs off the ground? According to this post from Voluncruit, they start with their employees. As they eloquently put it, “No matter how motivated the CEO or senior management team is about launching a new program, CSR actually grows from the bottom.” We couldn’t agree more.

Three NetSuite.org Grantees Transforming the World One Drop of Water at a Time
In honor of World Water Day (which took place on 3/22), NetSuite.org  looks at three nonprofits doing great work around clean water availability. NetSuite.og, the CSR arm of NetSuite, supports the work of these amazing nonprofits through software donations.

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CSR Food For Thought: Does CSR Overlook Children’s Rights?

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized blog post every Monday. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Lego CEO: ‘if we don’t deal with children’s basic rights, we will have a difficult future’
In the CSR world, children are often overlooked. That’s the viewpoint of Lego group’s chief executive, and it’s why Lego has partnered with UNICEF. Together, they want to make protecting children’s rights the norm. This article from the Guardian looks at how they plan to take on this issue, and how they plan to encourage other companies to do the same.

How to Engage Employees in Sustainability
This report from the Global Environmental Management Initiative (GEMI) dives deep into how to make sustainability a part of your company culture. In other words, how to get your employees on board. Whether you’re a single location or global company, you’ll find tips on how to make sustainability meaningful for your employees.

Time Warner Cable Exceeds “Go Green” Goal By Reducing Its Carbon Intensity by 38 Percent
There’s one component of Time Warner Cable’s sustainability efforts that I particularly love. What is it? They put power in the hands of their employees. Last year, Time Warner Cable introduced “Green Teams”, 15 employee teams around the country who help push environmental efforts forward. It seems to be working, because in this press release on CSRwire, they announce that they’ve surpassed their goals by 15 percent. Well done, Time Warner Cable!

100 Lilly Employees Selected for Connecting Hearts Abroad
Lilly takes its employee volunteer program great distances – literally. Since 2011, Lilly has been sending employees to volunteer in various parts of the world as “Lilly Ambassadors”. As Lilly puts it, “It gets us out of the labs and from behind the computers. It allows to see the world through new eyes.” This post on their blog features an infographic which describes the Connecting Hearts Abroad program and highlights this year’s chosen volunteers.

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CSR Food For Thought: What’s Your Perfect Cause Marketing Fit?

Image of wheat growing in the sun.The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized blog post every Monday. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Talbots & Dress for Success: A Perfect Cause Marketing Fit
At VolunteerMatch, we were founded on the idea that everyone should have the chance to find their perfect fit. The same goes for your nonprofit partnerships. This post from America’s Charities reflects on why Talbots & Dress for Success are such a great match, and it will hopefully get you thinking about the why behind your cause marketing. So, what’s your company’s perfect fit?

Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale
Who says change has to be gradual? “Sustainability driven innovation” is the next step in CSR, according to John Sterman of the MIT Sloan Sustainability Initiative. This article from Sustainable Brands discusses how rather than being an afterthought, CSR is now being incorporated into every stage of production and planning for many companies.

UPS Named Climate Leadership Award Winner by EPA
Many companies are stepping up to reduce their greenhouse gas emissions. But which company is doing the most to fight climate change? According to the EPA, that award goes to UPS. Read this press release on CSRwire to find out how UPS is surpassing its goals and living up to its 2014 title as one of the “World’s Most Ethical Companies.”

Will Corporate Social Responsibility Adapt or Die?
This Triple Pundit article argues that CSR isn’t making enough of an impact. Why? Because companies are still seeing it as an effort separate from their core business. However, this shouldn’t be seen as the end of CSR, but instead as a shift to a new form of CSR. What do you think? Is CSR as we know it on its way out?

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