CSR Food for Thought: Wimpy or Warren Buffet?

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Accounting for the future – will you be Wimpy or Warren Buffet?

These days, much is being written about the need for investors to take a longer view – instead of picking up and dropping financial investments quickly, think about the longer term benefits that could be created. In her recent post, BCCCC Executive Director Katherine V. Smith urges corporate citizenship leaders to take note, and think about the psychology and economics necessary to convince investors that CSR plans are a good investment – for the long term.

5 Ways Volunteering with Your Coworkers Will Make You Happier (and Help Your Career)

In this Fast Co.Exist article, Pamela Hawley of UniversalGiving takes 5 key reasons businesses benefit from employee volunteering, and demonstrates a similar benefit for the individual employee directly. With arguments like these, there’s no reason for anyone – employer or employee – to say no to employee volunteering.

Intel Uses Volunteers to Achieve Its Vision: Extend Computing Technology to Every Person on Earth

Intel’s innovative global pro bono employee volunteer program has a unique, business-driven model that allows the company to harness the generosity, passion and skills of its employees to pursue its corporate vision. And it has more than doubled the reach of its CSR program in five years. Read the fascinating profile by Intel’s Luke Filose on New Global Citizen for more details.

5 Steps to Selecting a Cause Marketing Partner

As active participants in the CSR community, you probably know that cause marketing can no longer be viewed as a peripheral “extra” strategy. And choosing the right partner for your cause marketing initiative is a key element for success. Expert Bruce Burtsch provides five steps to make sure you choose the perfect cause marketing partner to create the benefits you want.

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CSR Food for Thought: A Day in the Life

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

A Day in the Life of a Corporate Idealist

Landing a coveted CSR job can be hard enough. But challenges don’t stop once you’re “in.” To get a clear picture of a day in the life of a corporate idealist, Net Impact chatted with three insiders during their most recent Issues in Depth call. Some major takeaways of the meaty session include how to prepare for an impact job, how to be effective in the new role, and how the pace of change is different from other areas of business.

Changing the Game: How Business Innovations Reduce the Impact of Disasters

Businesses have a vital role to play in disaster preparedness, response, and recovery. The new report from the U.S. Chamber of Commerce Foundation, “Changing the Game: How Business Innovations Reduce the Impact of Disasters,” explores how businesses have reduced the impact of disasters around the world. Check out the report to learn how the private sector is reducing the impact of disasters by leveraging their expertise, resources, and partners. The report features best practices from leading companies including UPS, Capital One, State Farm, IBM, Office Depot Foundation, and more.

Sharing Data is a Form of Corporate Philanthropy

Data has emerged as one of this century’s most vital assets. However, public sector and social good organizations often don’t have access to the same amount, quality, or frequency of data as companies. This imbalance has inspired a new category of corporate giving: “data philanthropy.” In this article on Harvard Business Review, Matt Stempeck delves into the potential this new form of corporate philanthropy has to impact our world.

People Make the Difference: Explore a Year of Impact

Everyone should have the chance to make a difference – wouldn’t you agree? That’s why VolunteerMatch makes it easier for people to connect with the causes they care about. To take a look at how far we have come, it is a pleasure to share with you VolunteerMatch’s Annual Impact Report – a graphic look at people and causes, like you and your employees, who are making a difference.

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CSR Food for Thought: The TrustLaw Index

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

2014 TrustLaw Index of Pro Bono

The first annual TrustLaw Index of Pro Bono, developed by the Thomson Reuters Foundation, provides benchmarks for pro bono legal activities around the world. Not only is this a great tool for the expansion of pro bono in the legal profession, but hopefully other industries will see it, be inspired by it, and create similar benchmarks upon which to grow critical pro bono services around the world.

How Dow Chemical Ingrained Sustainability into the Company’s DNA

This great interview with Neil Hawkins, Corporate Vice President for Sustainability at The Dow Chemical Company, highlights how the company’s ambitious 2015 goals, its preference to report voluntarily, and creative approaches to partnerships make it an inspiring leader in corporate sustainability.

Why Doing Good for Others Does Good for Your Business

An increasing body of recent research supports the idea that emphasizing philanthropy, volunteering and purpose as key elements of your business has multiple benefits. And the earlier companies infuse these priorities into their models, the greater the advantages in terms of employee engagement, recruitment, retention, job performance and relationships with customers.

VolunteerMatch Partners with LinkedIn to Help 100,000 Nonprofits Recruit Skilled Volunteers

As of this week, every skilled volunteer opportunity on VolunteerMatch.org gets automatically posted to LinkedIn’s Volunteer Marketplace. This is big news for you and your company, since by building this “technology bridge” between the two platforms, VolunteerMatch and LinkedIn have created a rich resource to engage your employees based on their own interests and skills.

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CSR Food for Thought: Together, We Can Make a Difference

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Together, We Can Make a Difference in Financial Literacy

As a society, most of us — and not just the young — are suffering from a severe lack of financial literacy. The good news is that every single one of us can be part of the solution. Carrie Schwab-Pomerantz, President of the Charles Schwab Foundation, urges us all to take a few simple steps that will make a big difference in increasing financial literacy. She also describes some of the impressive efforts Charles Schwab is involved in as a company.

The Rise of CSR in Business Education

As more companies adopt CSR not as a “nice-to-have” but as a critical business strategy, business schools, too, are beginning to focus more on sustainability and CSR education. This round-up of expert, first-hand views on the trend provides insight into some of the challenges and benefits of this shift in business education.

8 Things to Consider When Designing a Cause-Focused Employee Engagement Program

This post on the Cause Consulting blog gives us an excerpt from Mark Feldman’s workshop at the recent 2014 Cause Marketing Forum. It has quick tips and key lessons from the interactive session that brought together businesses, agencies and nonprofits to discuss the strategies behind cause-focused employee engagement programs.

Giving in Numbers Infographic

We’re always excited when CECP releases its annual Giving in Numbers report, and this year they’ve put out the first “Giving in Numbers Brief,” in the form of a cool infographic. It includes insights on the funds, resources, and skills that companies invest globally to solve pressing societal challenges.

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CSR Food for Thought: This is Not a New Idea

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Mixing Business and Social Good is Not a New Idea

These days, it seems like we’re constantly hearing about all the exciting new developments in the field of CSR. And while these are exciting, they are not new – as this Harvard Business Review article by David Burkus points out. Business history is filled with stories of businesspeople who were determined to create a better life for their employees or their community, some examples dating as far back as thousands of years ago…

How CSR Can Improve Employee Performance

New research from the European School of Management and Technology shows empirical evidence that employee engagement programs, and those that include environmental initiatives, can demonstrably improve job performance. The study cites  programs at companies such as Cisco, Starbucks and SAP, and recommends some simple steps that managers can take to engage staff with CSR.

What’s the Impact of International Corporate Volunteerism?

About 39 companies around the world now have international corporate volunteering programs, according to PYXERA Global. How much social and business impact do these programs actually have – and how can we measure those results? This article on Devex Impact looks at the needs, challenges and strategies for growing successful international corporate volunteering programs.

The White House Announces Time Warner Cable’s Connect a Million Minds Initiative Hits Milestone of 1,000,000 Young People to the Wonders of Math and Science

Huge congratulations are due to Time Warner Cable, a VolunteerMatch client who recently reached its goal of connecting 1 million young people to hands-on science, technology, engineering and math (STEM) learning opportunities and resources through its Connect a Million Minds initiative. The White House itself made the announcement, and we think that the entire team at Time Warner Cable should be extremely proud of this achievement. We’re proud to be working with you!

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CSR Food for Thought: The CFO’s Role

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

The CFO’s Role in CSR Reporting

CSR is becoming a business imperative, regardless of the market in which the company operates. Investors are more interested in CSR than ever, some even using it as an investment criterion. Despite these trends, studies show corporate CFOs are not yet stepping up and acknowledging their important roles in managing the financial implications of this shift in corporate strategy.

Reversing Perception, Creating Impact: In Conversation with MGM Resorts

What does CSR mean for a brand like MGM Resorts International? With a diverse set of stakeholders and a prickly business model, how is it changing the tides on how its business is perceived? CSRwire recently held a live Twitter chat with MGM’s CEO, CSO and Diversity Chief. Follow the conversation to learn how MGM’s CSR strategy grew from its response to the recession, what the business benefits have been, and how employees and consumers are involved.

What is Microsoft’s Secret to Employee Engagement? Empowerment!

How does a company as large as Microsoft achieve impressive levels of employee engagement in CSR and sustainability initiatives? The trick is to design programs that employees can take ownership of themselves, and run with. Turning top-down programs into bottom-up movements. Read more about this strategy in Mike Hower’s article on Sustainable Brands.

Bud Light Partners with Keep America Beautiful

Appealing to its consumer base of young, socially active beer-drinkers, Bud Light has partnered with the nonprofit organization Keep America Beautiful to engage consumers nationwide in community projects. The key here is presenting the projects in a way that is consistent with the Bud Light brand and produces maximum impact for the cause…

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