The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Webinar Recap]

On March 18, 2016, as part of VolunteerMatch’s Best Practice Network Webinar series, Stephanie Staidle explained how to unite employees around a company vision and inspire them to take part in cause work. Miss it? That’s okay! In this blog post, you’ll find a recap. You can also watch the recording here.

Guest post by Stephanie Staidle

The Power of WHY, VolunteerMatch Best Practice Network WebinarA recent Gallup study revealed that 87% of employees worldwide are disengaged at work. This calls for a big shift in how companies approach workplace culture, especially if they are trying to improve participation in volunteer programs. In the “Power of Why” webinar, I introduced some of the leading concepts, based in my 18 years of experience in psychology and neuroscience, of business performance. The core discovery is that when you unite employees around your company vision you can become four times more engaged at work.

If you want to make impactful and lasting change with your staff, you need to focus on the bigger picture and use creative thinking — something most of us are not trained to naturally do. Our education systems and societal values cause companies (and decision makers) to think in a limiting way that causes persistent barriers to solving the challenge of employee engagement and performance. What is missing is a bigger picture — an authentic vision — that propels the company and its staff into inspiration and action.

I call this your WHY.

A WHY cannot be mistaken with a ‘mission statement’.  A WHY goes deeper and answers BIG questions, such as:

  • Why do you do what you do as a company and why does it matter?
  • What do you stand for?
  • What is the positive impact you want to make on the world?

If you don’t have an answer for these questions, chances are you aren’t clear on your WHY. The misconception is that we make decisions logically. However, the first, subconscious, decision we make is emotional. Our logical brain then justifies this emotional decision. A WHY speaks to the emotional core of your company. Without it, you will have difficulty keeping loyal clients and inspired employees.

Knowing your WHY is the #1 key to company performance, whether on the job or in your volunteer programs. In my workshops with companies, finding your WHY is an extensive, yet rewarding process that can take days of exploration.

How you find your WHY is just as important, requiring guidance on how to tap into your creative potential and authentic values. It is difficult to discover this on your own, but with the help of the latest research in psychology and neuroscience, there is an abundance of resources.

Knowing your company vision is the first step toward improving company culture and employee engagement.  The second step is to investigate and be authentically interested in the WHY of your employees.

  • What are their core values; what is important to them?
  • What inspires them?
  • How can you connect their visions for the world to that of your company?

When you can answer these questions, a natural effectiveness follows. Improved communication, fulfillment and connection will be present in the work culture. When you make the vision of your company visible and holistic to everyone who works for you, you will find ease in engaging your employees and many additional unexpected benefits.

About the author:

Stephanie Staidle, founder of The Right Brain EntrepreneurStephanie Staidle, founder of The Right Brain Entrepreneur, is a licensed art therapist and business coach who helps individuals and companies bring their visions alive into the world through businesses they love that make a difference. Stephanie uses cutting-edge techniques based in the newest findings of neuroscience for her on-site workshops and coaching to professionals worldwide. With 18 years of experience in psychology, she speaks to audiences on the necessary fundamentals of building a successful business and the science behind achieving results by using an underused resource called ‘right brain thinking’. Stephanie has been widely recognized for her unique methodology and featured as an expert on NBC, Tedx, and SXSW having worked with executives of Google, Morgan Stanley, and American Express. Learn how to book Stephanie to speak or work with your company.


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