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The Global Brands That Could Change the World
We see companies around the world realizing the power of corporate responsibility and working to solve the world’s most pressing issues. But what about the companies who haven’t started yet? Sustainability communications firm Futerra analyzed some of the world’s largest brands and determined a list of 100 companies with the highest potential to influence more responsible and sustainable behavior. Some have already started changing the world. For others on the list – the study serves as a wake-up call for how much they could be doing.
Does Cause Marketing Work? The Proof is in the Brand
What’s the business impact of a company making a charitable contribution? Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University explored this age-old “ROI of cause” question in a recent study exploring if companies can do well by doing good. Our friends Megan Strand and Joe Waters interview Professor Chernev about his study in the latest episode of Cause Talk Radio.
Three Ingredients For A Career With Purpose
We all want to find a career filled with purpose and passion. Writer Paul Klein explores how to reach this by interviewing five high-level “purpose professionals” and gathered key insights for how they got to where they are.
8 Takeaways From the CECP Corporate Philanthropy Summit
We were busy the past few weeks taking part in the Cause Marketing Forum Conference and the Sustainable Brands Conference – good thing we have our friend Susan McPherson to capture insights from the CECP event we were unable to attend. Her key takeaways include the importance of collaboration, a focus on skills and why transparency is key.