The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.
When Devon Douglas came to BBMG, a brand innovation firm working with large companies and mission-based organizations, she already had an impressive track record in sustainability and CSR. She had previously led sustainability initiatives for Walmart, and now she guides clients including Earthbound Farm and Seventh Generation through critical moments—from the creation of new products to integrated marketing campaigns.
In this video Devon talks about her presentation at the 2012 VolunteerMatch Client Summit, and how effective it can be to use storytelling to gain support both internally and externally for your CSR programs.
You can learn more about Devon’s presentation, and her storytelling tactics, here.