Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Join the June session of our Best Practice Network webinar series for an interactive discussion that will address the SEE, SAY, FEEL, DO method recently introduced by Fenton, and showcase how this framework can help strengthen your corporate responsibility initiatives.
During this session John Gordon, Senior VP of Digital, and Susan McPherson, Senior VP/Director of Global Marketing, at Fenton will walk us through the “See, Say, Feel, Do” framework and offer tangible takeaways for applying the lessons from the model to your own programs.
About Our Guest Speakers:
Susan McPherson is Senior VP/Director of Global Marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.