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2012 Cause Marketing Forum Recap
The 10th anniversary of the Cause Marketing Forum was in Chicago this week and our very own Casey Brennan and Dianna Smith attended the event. More than 500 organizations came together this year to share insights and best practices on the topic. Casey had the opportunity to give an inspiring speech about the benefits of using your own employees as a testing ground for your cause campaign. Here are the key highlights from the event.
How to Create an Effective CSR Communication Model
Today, more than 1500 companies worldwide have published a CSR report. Although creating a CSR report is the first step, learning how to communicate your report internally and externally is something organizations are still learning how to do. Here are some tips to share your report effectively.
8 Rules For Creating A Passionate Work Culture
Value seeking, Ken Thomson, once the 9th richest man in the world believed being loyal to your employees breeds their loyalty in return. He cultivated good people and he kept them and that was one of his biggest secrets. In this article, a man who once shared a quick word with Thomson shares his 8 rules for creating a lasting culture at work.
Why Leadership and CSR Are Tightly Aligned
Good leadership and CSR have a whole lot in common. They both require you to be strategic about the long term through the narrow scope of the short term. This is one of the biggest challenges in business and leadership today. Currently the short term is winning over the long term. In order to alter leadership today, CSR must be infused into everything we do.
CSR for Start-Ups = CSR From the Start!
Having an ideal approach to CSR right from the beginning is a great way to prevent longer term issues for growing companies. Early stage start-ups and technology companies would benefit from these 3 tips to cultivate CSR in your organization from day one. Having a basic framework from the beginning can help companies respond to challenges in the future.