On May 17-18, 2012 VolunteerMatch will gather its corporate clients for a day and a half of learning, sharing and networking. The 2012 VolunteerMatch Client Summit will feature several sessions led by corporate social responsibility (CSR) thought leaders. In this series of posts, we’ll introduce you to each of the speakers and what they’ll discuss at the Summit.
Name: Devon Douglas
Title: Senior Strategist
Best Practice Café: Storytelling in CSR: How to Get Buy-In from the C-Suite
As volunteerism and CSR become core to business strategy, program managers find they must continually prove the business value and success factors of their department’s efforts. However, when it comes to social commitments, pure numbers won’t do the efforts justice. Storytelling tactics can help turn impersonal, unemotional statistics into a compelling narrative of impact and change. Devon Douglas from Brand Innovation firm BBMG will help attendees learn how to use data-driven insights and storytelling techniques to help get program buy-in from senior leadership at their organizations.
About Devon Douglas
Devon has a long history of working in both the environmental and corporate sustainability fields— first with leading NGOs such as the Environmental Defense Fund and the Environmental Law Institute and later in government posts at the Environmental Protection Agency and on Capitol Hill. More recently, Devon worked in sustainability and brand marketing and on the sustainability strategy team at Walmart, leading product and supply chain sustainability initiatives and consumer facing marketing campaigns. In her current role at BBMG, Devon guides clients like NBCUniversal, Brown-Forman, MillerCoors and Seventh Generation through innovation and marketing challenges. Devon holds an MBA in Marketing and an MS in Environmental Policy from the University of Michigan and a BA in Environmental Policy from Colby College.