Patagonia Tells Holiday Shoppers: ‘Don’t Buy This Jacket’
Amidst the Black Friday and Cyber Monday retail rush, one company chose to encourage frenzied holiday shoppers not to buy its products. No, Patagonia hasn’t gone mad – the company instead chose the high-volume shopping season as the perfect platform to spread its mission of reducing unnecessary consumption.
Today Show Clip: Make Profit, But Give Back
We mentioned Richard Branson’s new book “Screw Business as Usual” in last week’s CSR Food for Thought post. It was a nice surprise to see him appear on the Today Show to spread word to the masses that businesses can give back and still be successful.
Forbes’ List of the Top 30 Social Entrepreneurs
For the first time in history, Forbes honors individuals who have dedicated their lives and businesses to solving social issues.
Set Goals & Find Collaborators: How to Start a Corporate Volunteer Program
Our friends at Realized Worth outline a systematic approach to creating a corporate volunteer program. It starts with objectives, identifies shared benefits and layers in collaboration. Read on to learn more!
Companies’ 2012 Sustainability Plans: Focus on Employees, Suppliers
Volunteerism isn’t the only CSR facet that requires engaged employees. According to new research, 88% of business executives will focus on employee engagement in their sustainability efforts in the coming year.