Welcome to the world of responsible business. The unequivocal takeaway from the 2011 Cone/Echo CR Opportunity Study, which surveyed 10,000 people in 10 countries, is that consumers globally believe companies have an explicit responsibility to help change the world.
In this session, Cone Communications will profile the expectations and actions of consumers across the world and examine how companies and NGOs can tap this passion for business and social opportunity. Join Cone Insights Supervisor, Sarah Kerkian, as she discusses key insights from the study including how companies can become social partners by engaging consumers through philanthropy and volunteerism.
About Our Guest Speaker:
Sarah Kerkian is the Insights Supervisor of Research and Insights at Cone Communications. Sarah’s work bridges the Cause Branding, Corporate Responsibility and Research and Insights disciplines, and her expertise includes research strategy and execution, trend monitoring and analysis, writing and presentation development. Sarah has executed more than 10 industry-leading research studies in her time at Cone, including the first-ever consumer cause behavioral research and the brand-new global CR study.