You probably already know that your nonprofit provides exceptional value and service to your community.
With the explosion of nonprofit organizations across the U.S., how can you continue to capture the attention of quality volunteers? One of the best ways to ensure your team gets the right volunteers is to have a motivational and easy-to-read VolunteerMatch account and volunteer opportunities.
It’s not enough for your organization’s account to simply tell what they should do — you must compel them to act.
There are thousands of nonprofit organizations out there looking to attract qualified volunteers, so every component of your volunteer opportunities need to drive readers to take action and inspire participation. Here are a few tips to create an organization account on VolunteerMatch that motivates prospective volunteers to give their time and skills to your organization.
- Consider What Motivates Your Volunteers
Your account is vital for connecting your organization with the future change-makers who serve your nonprofit. Compelling people to believe in the mission of your organization is essential, and your account is the perfect opportunity to connect your purpose with the passions of your readers.
Creating user personas — or formulating a mental image of your ideal volunteer — is an excellent way to understand how to best communicate with your target audience. This process will help your entire staff (marketing and volunteer departments included) discover the core motivation of your volunteers. In turn, you can personalize your message and communications to address the primary triggers that increase their interest.
It’s critical that you include a relevant cause for your volunteer opportunities, so that they pull up correctly when searched.
- Chart Features and Benefits For Volunteers
Another way to enhance your volunteer opportunities, and to encourage more interest, is to illustrate the advantages of volunteering with your organization. Your volunteers have limited time, and they likely have many other tasks demanding their attention. The aim of your account and volunteer opportunities is to demonstrate why expressing interest in your opportunity is a better choice than spending time doing something else.
Curating a list of the benefits associated with volunteering for your organization is a great start. List the features (e.g. flexible volunteer hours) and benefits of those features (e.g. convenience) to help share the value of volunteering with your organization. You could even list some of the skills volunteers can expect to learn by the end of their commitment.
People are motivated by benefits, and you’ll see an increase of qualified applicants by demonstrating how your organization will benefit prospective volunteers.
- Build Credibility
People want to volunteer for organizations that make an impact in communities, and solve real-life problems they’re passionate about. The best way to prove the value of your nonprofit is to create content that helps builds credibility. Conversely, the easiest way to lose credibility is to have spelling and grammatical mistakes in your post. Remember to enable spell check and proofread your work; overlooking these minor errors can have a really negative impact on the perceptions of your organization.
Include a few of these components in your listing to garner trust and increase credibility:
- Personal Stories
Another way to build credibility is by sharing your volunteer opportunity on social media. After you’ve created your opportunity, select the pencil icon at the end of the opportunity’s row. On the next page, in the top, right-hand corner, you’ll find shareable icons for Facebook, Twitter, LinkedIn and email. Click on any — or all — of these icons to customize an update to your followers.
Remember to show the impact of your efforts and provide examples of success on a personal level. Building that emotional response to your efforts will help you recruit more qualified volunteers while expanding your cause.
Creating an active account and volunteer opportunities require you to think about the needs of your volunteers. By understanding what motivates your volunteers, you’ll be able to customize the message accordingly. Demonstrating the benefits of volunteering with your organization will clearly show why prospective volunteers should choose you over other organizations. Building credibility and indicating the impact your organization has will make the mission real and help secure qualified volunteers for years to come.
Use these tips to grow your organization and find the best volunteers for your cause! And once you’ve got the basics down, enhance your VolunteerMatch account and volunteer opportunities to include donations, reposting, custom greetings, and more with VolunteerMatch Premium.
Have any of these steps worked for you? Share your story with us in the comments section below!
Author Bio: Chris Giarratana is a digital marketing consultant who works with small business and nonprofits organizations. He helps drive conversions and boost sales through SEO copywriting, email marketing and landing page optimization.