Does Your Nonprofit Have A Great Tagline? Enter the 2012 ‘Taggies!’

When we think about messaging, we often focus on logos and other visual aspects of a brand.

But according to marketing and communications consultant Nancy Schwartz, 71% of nonprofits lack an organizational tagline or rate theirs as ineffective. The mind behind nonprofit marketing blog Getting Attention, Nancy hopes to raise awareness about the importance of taglines and highlight nonprofits that are getting theirs right.

“A relevant tagline does double-duty—working to extend an organization’s name and mission, while delivering a memorable and motivating message to the people whose help it needs,” Nancy says.

That’s why she’s hosting the 2012 Nonprofit Tagline Awards, a competition designed to inspire and guide nonprofits to make the most out of your messaging. Effective taglines connect quickly and strongly with your target audiences, and the Nonprofit Tagline Awards — the Taggies — will recognize the best of the best. All nonprofits and libraries are encouraged to enter.

This year’s Taggies feature five categories of tagline: organizational, program, advocacy campaign, fundraising campaign and special event. You can submit up to five separate taglines — one to each category. Enter your taglines now!

As a bonus, all entrants will be granted access to a free webinar with Nancy on nonprofit messaging: Aha! Messages — 4 Ways to Test Message Relevance.

Last year, the Taggies attracted 2,700 excellent entries and we’re sure this year’s will be even more impressive. We’d especially like to encourage you to submit taglines related to volunteering. Try submitting the tagline from your last big volunteer event to the “special event” category, or enter the slogan for your overall volunteer program as a “program” tagline!

Please take three minutes to enter your nonprofit’s taglines today. You can also follow the Taggies on Twitter with the hashtag #taggies12.

‘Getting Attention’ for Your Nonprofit is Easy – Learn How by Voting in the 2010 ‘Taggies’

Getting Attention Nonprofit Tagline AwardsBack in July, we posted about the Getting Attention Nonprofit Tagline Awards.  Created by Nancy Schwartz of the Getting Attention blog, the Awards are in their third year.  The ‘Taggies’ are a great way to showcase the uniqueness of your volunteer program.  The Awards also highlight something that many nonprofits haven’t realized yet: Taglines are something we just can’t overlook.

Snappy, engaging messaging sticks in the minds of your audience.  For volunteer programs, this helps you connect with new volunteers and retain your current great ones.  This year, the Taggies also encompass program taglines (like volunteer programs), special event taglines, fundraising taglines, as well as organizational taglines.  This greatly increases the ability of nonprofits to participate and show off their messaging brilliance.

Since July, 70 finalists have been chosen from over 2,700 entries that were submitted by nonprofits.  Congratulations if your organization is a finalist!

Now it’s our turn – we get to decide which taglines are the best in each category.  By voting, you’ll be lending your voice to a fun project that benefits nonprofits in all fields.  But that’s not all.  By reading through the entries, you’ll take advantage of this rare opportunity to build your messaging skills and learn what types of taglines work, and what don’t.  every nonprofit deals with volunteer programs, special events, or fundraising, and we can all relate to the need to connect with constituents in at least one of these key areas.

Voting takes approximately 8 minutes (we tried it and it’s true!), and will end midnight on October 6th.  The winners will be announced in October.

So browse through the finalists and vote now at

Is your organization a finalist?  Post a comment below and let us know!