Nonprofits: Connect with Corporate Generosity through Volunteer Grant Programs

Guest post by Adam Weinger, Double the Donation

Connect with Corporate Generosity through Volunteer GrantsVolunteers are the lifeblood of many nonprofit organizations or educational institutions; without them, nonprofits would struggle to meet their goals and fulfill their mission. But did you know that corporations are increasing the value of volunteers’ time with employee volunteer grant programs?

Thousands of companies offer monetary grants to eligible nonprofit organizations when employees volunteer their non-paid time, seemingly doubling the value of a volunteer’s time.

Here are a few large corporations with more than 100,000 employees that offer generous volunteer grant programs to their employees. If any of your supporters work for one of these companies, make sure you’re taking full advantage of their generosity!

Bank of America

Bank of America was ranked by Forbes in 2010 as the third largest company in world, and employs nearly 250,000 people worldwide.

In 2012, Bank of America employees volunteered over 1.5 million hours to more than 6,000 nonprofit organizations. This includes more than 487,000 hours in education and youth development organizations, 397,000 hours in health and human service organizations, and more than 315,000 hours toward general community support.

Bank of America’s volunteer grant program greatly recognizes its volunteers’ efforts with monetary donations of up to $500 per employee per year to the organization at which that employee volunteered. When an employee volunteers up to 50 hours, Bank of America will provide a $250 grant to eligible nonprofits, and up to 100 hours yields $500 grants.

Read more about Bank of America’s Corporate Philanthropy program.

Best Buy

Best Buy is an electronics corporation based in Minnesota that employs 180,000 people. It was named “Company of the Year” by Forbes magazine in 2004, and ranked in the top 10 of “America’s Most Generous Corporations” by Forbes in 2005 (based on charitable giving in 2004).

Best Buy has three different kinds of volunteer grant programs:

1. Individual TagTeam Grant Awards – after an employee volunteers at least 40 hours at an eligible nonprofit organization, Best Buy will provide a $1,000 grant to the organization.

2. Individual TagTeam Board Member Grant Awards – if an employee volunteers at least 40 hours at an eligible nonprofit organization and is also on the board of directors of that organization, Best Buy will provide an additional $1,000 grant to the organization (totaling $2,000)!

3. Team TagTeam Grant Awards – when a team of five or more employees volunteers together for a nonprofit organization during non-work time, Best Buy will provide a $1,000 to the organization.

Walmart

With 2.2 million employees, Walmart is the world’s largest private employer, and the world’s second largest public corporation according to the Fortune Global 5000 list in 2013.

Walmart’s program, “Volunteerism Always Pays” (VAP), offers two different kinds of grants for Walmart and Sam’s Club employees who volunteer with eligible nonprofit organizations.

Walmart Individual VAP Grants – when an employee volunteers at least 25 hours with a nonprofit organization, Walmart will provide a $250 volunteer grant to that organization. Each Walmart employee can request up to two volunteer grants for two separate organizations every year, meaning up to four volunteer grants (and $1,000) can be earned per year.

Walmart Team/Group VAP Grants – when a group of Walmart employees volunteer together or participate in fundraising events (walks, runs, bike races, etc.), they are eligible to request a grant between $500 and $5,000, depending on how many employees are involved in the activity.

In 2012 alone, Walmart employees volunteered over 2.2 million hours and requested over $18 million in grants to nonprofit organizations through the VAP program.

Bottom line: the companies listed above are widely known, but thousands of employers have a volunteer grant program! If your nonprofit benefits from volunteers, it’s almost certain that many of them work for an employer willing to provide grants.

Make sure your volunteers know about this – they’ve already proven they care about your mission by volunteering their time, so they’re likely to be interested in doing something that increases the value of that time. And since it usually only requires them to submit a form at work, it’s often so easy for them to do!

Adam Weinger is the President of Double the Donation, a company focused on helping nonprofits increase the amount of money they raise from corporate matching gift and volunteer grant programs. Follow Double the Donation on Twitter or LinkedIn.

How Target Employee Volunteers Create a Lasting Impact Renovating School Libraries

According to Target, “One in six students who don’t read proficiently by third grade do not graduate from high school on time — a rate four times greater when compared to proficient readers.” A lack of resources plays a large role in the story those numbers tell, and students are unable to learn properly because only a fraction of their class even has books to read.

Target has decided to take this matter into their own hands. As part of Target’s corporate social responsibility program, they have chosen to put a special focus on education. Target’s goal is to renovate 175 libraries as part of the Library Makeover program that was started in 2007. By rebuilding the libraries, Target is able to provide students with new technology and books for a more useful academic resource.

Target has joined forces with The Heart of America Foundation to make this goal possible. Target has chosen schools that aim to raise their students’ reading proficiencies and have the ability to sustain a new library. These new resources will contribute to students learning to read, which helps set the foundation for future academic success.

Each library is designed and constructed pro bono. Over 3,000 Target employees all over the country are joining in to help build, design and stock these libraries. With the help of VolunteerMatch’s Employee Volunteer Solution, Target employees are able to find opportunities in their areas to be a part of a library renovation.

In addition to a brand new library, schools also receive 2,000 new books, and updated technology complete with iPads and interactive whiteboards. To top it off, Target has chosen to donate seven new books to each student and their siblings for them to take home. The schools are also offered the option to adopt the Target “Meals for Minds” program that donates healthy food to students and their families each month.

Dean Osaki, Target Community Relations Project Manager, spoke in 2013 about the renovation of a San Francisco elementary school. He said, “Target renovated Hillcrest Elementary School Library in October, and converging on the school were over 125 local Target team member volunteers. So many parents came up to see their child’s new library, and all left with smiles when each student left with 25 lbs. of healthy food, a new backpack, and seven new books!”

Over 700 volunteer hours go into each library renovation, which adds to the growing number of 107,000 total hours tracked since the Target Library Makeover Project was started. At VolunteerMatch we are impressed by this program because Target’s employee volunteers are helping to fix the root of the problem instead of slapping a bandaid on it. The new libraries are a result of volunteers getting together to grant each school and its students greater access to academic resources.

Congratulations to Target and all the schools they have helped and are planning to help, and keep up the great work!

Becoming “Powered by Pro Bono”

Editor’s Note: In conjunction with National Pro Bono Celebration this week, Engaging Volunteers is launching a 5-part exploration of best practices in pro bono volunteer engagement through the lens of the experts at Taproot Foundation. Our friends at Taproot have just released a new book, Powered by Pro Bono, to give nonprofit leaders guidance on creating successful pro bono engagements. Starting next week we’ll give away a copy of Powered By Pro Bono with each new blog post on the subject.

Powered by Pro BonoFifteen years ago VolunteerMatch helped launch a new era in volunteer engagement based on the idea that it should be easier to find a great place to volunteer (or a great volunteer). Ten years ago we pioneered the notion that it should be easier for companies to manage and deploy great community-based volunteer programs (and it should be easier for nonprofits to participate).

Today the volunteering landscape continues to evolve, and one of the most exciting new directions is the growing interest in engaging pro bono help for your organization.

Pro bono comes from “pro bono publico” – literally, “for public good” – and most people define it as companies or individuals donating their professional skills to benefit a nonprofit organization. In the past primarily limited to getting legal or advertising help, pro bono today means services in accounting, marketing, logistics, human resources, technology development and more.

More than $15 billion in pro bono service is exchanged each year, about one-twentieth of the total value of cash gifts annually. But the number is growing. And, more importantly, a recent survey by Deloitte of nonprofits reported that 62% of organizations reported that they needed more pro bono help, compared to 28% who sought more traditional volunteering support. In most cases, nonprofits recognize that the path toward transformational change must include support from highly-skilled volunteers who love what they do for a living and want to contribute it toward the greater good.

But how can nonprofits best engage pro bono support? How can we align our needs with what pro bono volunteers offer? How can we accomplish all of our every day work while making room for capacity building projects? How can we increase the odds that our next pro bono engagement will be successful?

New Release: Powered by Pro Bono

For most nonprofits, the rainbow possibilities of pro bono are strongly colored by the risk of failure. And yet getting better at pro bono is increasingly something most organizations can no longer afford to miss out on.

This fall Taproot Foundation has released a new guide for nonprofits, Powered by Pro Bono, with plans and resources to help nonprofits be great pro bono partners.

Taproot, more than any other capacity building organization in the U.S., has been instrumental in raising awareness about the benefits of pro bono at nonprofits and creating programs to bring corporate resources and teams across the nonprofit divide. Best known for their Service Grant program which has matched individual professionals with projects at more than 1,500 nonprofits, Taproot has also been instrumental in helping many of today’s most successful companies create more impactful pro bono programs.

All the experience has taught Taproot that great pro bono doesn’t just happen — it must be developed intentionally, realistically and with patience. Organizations can succeed in pro bono by following five key principles:

  • Knowing and defining your needs – Engaging a pro bono team or consultant should come only after your organization has identified a key strategic need.
  • Getting the right resource for the right job – A great pro bono match aligns skills, scope, process and people — not just supply and demand.
  • Being realistic about pro bono deadlines – Because critical paying client needs nearly always trump pro bono needs at companies, nonprofits need to plan for schedule changes.
  • Acting like a paying client – This means treating communication, iteration and scheduling as if you had real dollars on the line.
  • Ensuring that learning goes both ways – In most cases pro bono teams rely on the nonprofit for the domain knowledge and mission-based expertise that is required for a successful engagement.

This Month: Let’s Explore Ways to Make Pro Bono Work!

Over the next month I’ll be exploring the book’s four sections — Scoping, Securing, Managing and Scaling — here at Engaging Volunteers. Beginning next week I’ll tackle a different theme each week, and I’ll engage YOU, the reader, to share your stories around pro bono. For those who share their thoughts, one of you will receive a free copy of the book each week.

To kick things off, I thought I’d share some of my own pro bono thoughts!

In my own experience as a communications executive at a nonprofit, pro bono has been a mixed bag. Because of our innovative mission, awareness of our brand, and our many programs in the corporate world, VolunteerMatch is fortunate to meet lots of folks who want to help out on a pro bono basis.

Over the years, I’ve worked alongside pro bono teams on design marathons, on long-term branding projects, in technology development projects, and on strategic plans. Some projects have been wildly successful. Others have fizzled. And I haven’t always been clear on what led to these different outcomes.

Because of this uncertainty, I’m often a bit hesitant at the outset of pro bono projects. They ALL seem risky.

In this I know I’m not alone. As the introduction to Powered by Pro Bono puts it: “Depending on your experience, it might seem as though we are painting a pretty rosy picture… If you’ve had a bad experience, using pro bono services can seem like a risky investment of time and energy, a potential diversion of your limited resources, rather than support for them.”

But I also know that realizing the vision I have for my group at VolunteerMatch will depend on bringing in smart professionals who are interested in supporting my work and, ultimately, the mission of my organization. That’s why I’m excited to dig into Powered by Pro Bono. Join me!

What Do Nonprofits Have to Say to Corporations?

VolunteerMatch Client SummitIn about three weeks, VolunteerMatch will hold our annual Client Summit, this year right here in our hometown of San Francisco. We’ll bring together over one hundred professionals from our corporate clients and the worlds of corporate philanthropy, employee engagement, cause marketing and more.

You might be asking: But why do we work with corporations in the first place?

A major part of our philosophy at VolunteerMatch is that we all must work together to solve the world’s problems – no one person, organization or sector can do it alone. In addition to providing a free place to list your volunteer opportunities, running free webinars on volunteer recruitment and management, and posting news, resources, and thought pieces on this blog, partnering with companies is another way we support your work.

Our corporate clients are an important part of the symbiotic VolunteerMatch network of nonprofits, volunteers and corporations. Generally, close to half of the volunteer referrals on VolunteerMatch come from our corporate clients.

Each year we host the Client Summit and bring this group together to share insights that will strengthen their employee engagement and corporate social responsibility efforts. We design the agenda with expert speakers and panelists to inspire our clients and energize them with more ways to engage their employee and consumer audiences in your causes.

The Client Summit is also the scene of the VolunteerMatch Corporate Volunteer Awards, when we recognize the companies who have particularly excellent employee volunteering programs.

In the end, the Client Summit is about reminding our clients of all the reasons they’re a part of the VolunteerMatch network, and the most important is, of course, you. We want to showcase the impact they’ve had on the nonprofits who use our service, and that includes our own organization.

So now we ask: how have our corporate clients impacted your work? Have you worked with any of the companies and their employees? How have they made a difference to your community?

Leave a message for our clients, and help us illustrate the change we can make when we all work together as one large community of nonprofits, companies and dedicated volunteers.

Share your message in the comments below or on Twitter using hashtag #CSRthx.

Corporate Volunteer Programs: What Do They Want from Nonprofits?

Guest post by Tobi Johnson

This article originally appeared on Tobi’s Nonprofit Management Blog.

What corporate volunteer programs want from nonprofitsThere’s quite a bit of buzz about corporate responsibility lately. In the midst of scandals, declining trust, and lost profits, businesses are increasingly concerned with maintaining a positive reputation in the public eye. This represents a potential windfall for nonprofits who are looking to leverage needed resources from the business community, including volunteer support.

So, what does business want?

This focus on brand reputation is a relatively new phenomenon, as chronicled in a recent Harvard Business Review post. According to the author, “People have become increasingly concerned with business’s impact on the world, and search engines…make it trivially easy to find out who makes a product and how, where they operate, who they have offended, and what causes they have supported. Social media makes it easy to learn more, and spread the word. Suddenly, a brand’s paternity is not only easy for customers to discover, it’s important to them to consider. And they have no trouble boycotting products from companies that they believe fail to live up to their standards.”

It’s a cold world for business when the public shuns you, so some companies are taking proactive steps to prevent it, including stepping up their volunteering. Despite (or maybe because of) the economic downturn, new corporate volunteer programs are popping up across the country. In the past, corporate support was offered mostly in the form of donations and grants to charities. Now, private industry is looking to donate time either in addition to, or instead of, cash.

It’s a surprising role reversal. For-profits are now turning to nonprofits for support and connecton to community. And, lest you think this is an insignificant development, just take a look at the long list of conferences this year devoted to corporate citizenship and volunteering from the Realized Worth website.

Three Corporate Volunteer Program Expectations

So what are corporate, or skilled, volunteering programs hoping for when they partner with you? Here are a few themes I’ve noticed as I listen in on webinars and read posts about corporate social responsibility (CSR) programs. And, they are things to think about, if you plan to approach a business for help.

1) Impact Focus

CSR programs are deeply interested in generating concrete outcomes. They hope that the experience of volunteering will encouraging greater teamwork amongst employees, will lead to enhanced skills development, and will result in deeper job satisfaction and retention. They also hope the program will have an impact on the community and advance the cause they are investing in.

2) Strategic Alignment

Corporations are also keenly aware of how they use their valuable resources. They seek to form strategic partnerships with nonprofits that align with their own corporate culture, values, and organizational objectives. And, more and more, they are looking to build a portfolio of volunteer opportunities that are in direct alignment with their brand. If their brand is about kids, they’ll most likely look to help programs that benefit children. But, this isn’t always the case. Sometimes, the focus is in helping the community refresh it’s economic vitality which, in turn, will make it a better place to do business.

3) Efficiency

Coordinators of corporate volunteer programs are also under pressure to make the most of their employee’s time. Many are experimenting with different models of episodic, or short-term, volunteering that give the best “bang for the buck.” Their staff are working under time constraints that make volunteering a potentially expensive proposition, so they want to be sure their investment in time is well spent.

If nonprofit volunteer programs are aware of these needs, find ways to meet them, and are able to find private partners who are closely aligned with their cause, a fruitful mutually-beneficial collaboration can be forged.

It’s an interesting proposition — the private-public partnership. And, although it’s not new, it appears to be making a comeback. Is this an opportunity your organization can take advantage of?

Have you had experiences with corporate partnership? How have they worked out? Do you have any wisdom to share?

Tobi Johnson is a nonprofit and volunteer management consultant with decades of experience creating and expanding impactful programs. You can benefit from her expertise by reading her blog.