An open letter to our nonprofit members from Greg Baldwin, President of VolunteerMatch.
First the good news and a thank you. To all the actors, script-writers, production people and executives who put their talent and time to work last week to join the Entertainment Industry Foundation’s iParticipate TV campaign to celebrate volunteering — thank you. [...]
How New Media has Changed the Landscape of Volunteer Engagement
Thursday night was a big night for the Entertainment Industry Foundation’s iParticipate campaign. With unprecedented support from the industry, volunteering themes were written into some of America’s favorite prime-time shows.
It is an extraordinary example of what amounts to product placement for the greater good, so why [...]
Despite ongoing bug fixes to the iParticipate campaign website, web stats from the second full day of the Entertainment Industry Foundation’s iParticipate TV campaign still reflected a struggle to convert media attention into social action.
While millions of dollars of coordinated media promotion aimed at encouraging volunteering continued across the major TV networks on Tuesday, the [...]
As much as I enjoyed last night’s episode of NCIS, I was a little disappointed.
First, let me say that at my house, we watch a lot of NCIS. After spending a rainy weekend parked in front of the television watching two days of NCIS several years ago, we were hooked. Yes, the show can be [...]
The first full day of the Entertainment Industry Foundation’sweek-long TV campaign to inspire a new era of service and volunteerism got off to a rocky start yesterday as engineers wrestled with reported bugs and search issues on the campaign’s website iParticipate.org.
In collaboration with Service Nation the Entertainment Industry Foundation has rallied the star-power of Hollywood [...]
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