Our recent announcement of a new partnership to automatically post all skilled volunteer listings from the VolunteerMatch network to LinkedIn’s Volunteer Marketplace has shed a serious spotlight on the importance and potential of skilled volunteering. Check out this special series of posts exploring skilled volunteering as a category, a strategy, and, of course, an inspiration for greater impact.
When I first got wind late in 2013 that LinkedIn was launching a Volunteer Marketplace in the New Year, I sighed. Out loud. VolunteerMatch is a volunteer marketplace.
We’ve seen this before. In fact, there are new websites, apps, services, etc. popping up all the time. Some are awesome. Some are not.
And despite my audible sighs, I actually love hearing about them all. It pushes us to think differently and to challenge our own assumptions about the VolunteerMatch approach.
There’s more to it, though: a big part of our future takes place outside the walls of VolunteerMatch, and our ability to work with other systems will continue to be very important to our growth. Read more about the past and future development of VolunteerMatch here.
And LinkedIn is big. 300+million-members-big.
So, I paid close attention to the reasons LinkedIn was creating this marketplace. I listened as they shared their partnership plan – and how they were looking to partners to help them build out their vision of connecting their members to skilled opportunities in communities around the country (to start).
This is big for VolunteerMatch. Big because it showcases how amazing our nonprofits are. Big because it illustrates how the right partnerships can create a new game.
So, we got to work.
People haven’t traditionally thought of VolunteerMatch as a place where skilled volunteering is taking place. And now they do. The reality is that, every day, people are finding projects that tap their skills and nonprofits are learning how to think creatively about their volunteers.
Today we have over 6,000 skilled listings and an array of resources that has helped to continually grow that number.
We are the most powerful volunteer engagement network on the Web and are only getting stronger. Tactically, we’ve got the most skilled listings, sure. But strategically, we can shape the future of skilled volunteering together with partners like LinkedIn. And that’s a big idea.
Already we’re seeing increases in the connections because of this partnership—VolunteerMatch lisings shared on LinkedIn are likely to see 2-3x the sign-ups as those not shared. And with the announcement of our partnership, we expect the number of skilled listings to continue to grow.
We’re also ramping up our trainings for nonprofits to make sure they have the resources to easily take advantage of this opportunity. And our corporate partners are thrilled to have even more skilled opportunities to share with their employees.
So thanks, LinkedIn. Personally, for helping me think…even bigger. And also for being our partner in building an amazing future for skilled volunteering and the causes that benefit from it.