Guest post by Ryan Woroneicki
Prospect research is a fantastic tool that can help you improve your volunteers’ experience with and connection to your nonprofit. Even though there are numerous ways to use prospect research in general, we’ll be looking at ways to engage volunteers after a fundraising event using prospect research.
Fundraising events are not only a great way to generate more revenue for your organization’s mission and projects, but they also allow your donors and volunteers to interact with one another as well as members of your team.
Here are the top tips for using prospect research to engage volunteers after your fundraising event:
1. Screen volunteers to discover potential donors
There could be a major gift donor volunteering within your organization and you might not even know about them. Prospect research can help you find that volunteer, so you can reach out after an event to pursue a donor relationship with them.
Prospect research reveals a donor’s past giving history to other nonprofits and political campaigns as well as business affiliations and charitable connections. Having this information at your fingertips can be the ticket to turning your regular volunteer into a regular donor.
You can connect with volunteers after a fundraiser to encourage them to attend your next event and to ask them to consider contributing monetarily to your organization.
2. Fill in the blanks about your volunteers
Do you know where your volunteers work? What about if they serve on boards of other nonprofits? If you have a large volunteer base, you probably don’t have time to go around to all of your volunteers and ask them for updates about their lives.
Enter prospect research! By conducting a screening of your volunteers, you will be able to fill in the blanks about them. This can not only help you stay informed about your volunteers, but it will help you stay in touch with them after they’ve helped you with an event.
Prospect research can give you basic information like volunteers’ addresses. When you know where your volunteers receive their mail, you are in a better position to send them follow up information once an event is done.
3. Discover if volunteers’ employers offer grant programs
Prospect research can tell you where a volunteer works or where they have retired from. This information can be essential if you market volunteer grant programs to your volunteers.
Volunteer grants are offered by some companies who wish to encourage philanthropy and volunteerism among their employees. Before or after an employee volunteers with a nonprofit, they fill out a volunteer grant request form to submit to the company. The company then donates a certain amount of money to the nonprofit based on their particular guidelines.
You can perform a prospect research screening to find out which volunteers work for companies that offer volunteer grant programs. Not only will you find out more about your volunteers, but your nonprofit may benefit from some extra donations.
Most companies have deadlines for volunteer match grant requests. Perform a prospect screening sooner rather than later so that your volunteers can submit their requests before it’s too late!
Interested in learning more about volunteer grants? Here are the top companies doing volunteer grants right.
There is a multitude of ways to engage with volunteers after a fundraising event, and you can use prospect research specifically to help turn volunteers into donors, fill in missing volunteer information, and learn more about your volunteers’ employers’ grant programs.
For more information, check out this comprehensive list of prospect research tools and resources.
About the author:
Ryan Woroniecki is the Vice President of Strategic Partnerships at DonorSearch, a prospect research, screening, and analytics company that focuses on proven philanthropy. He has worked with hundreds of nonprofits and is a member of APRA-MD. When he isn’t working, he is an avid kickball player.