2016 Impact Report — a New Era of Advocacy-Based Volunteerism

At VolunteerMatch, we take pride in facilitating mission-driven impact in our communities. From day one that’s been our mission — to make it easier for good people and good causes to connect. And we’ve been doing so for 20 years, with no signs of stopping anytime soon.

Typically, the data we collect helps influence many of our product-driven improvements, industry thought pieces, and organizational decisions. in 2016, our data told a different story. One that holds this truth: in turbulent times, people step up.

We witnessed our highest traffic spike ever in the days following President Donald Trump’s election, a trend which continued into 2017 with January 24 being our highest traffic day to date. In the months since, we’ve seen volunteerism act as a catalyst for change as people stand up for the causes they believe in.

It could be these same sentiments that caused “Advocacy & Human Rights” to enter our top 10 cause areas in 2016 — the first time ever. With more than 8,500 volunteer opportunities focused on Advocacy & Human Rights, there’s no shortage of opportunities to advocate for a cause you believe in to make a difference.

Our 2016 impact report also illustrates that more volunteers are including business-related skills in their profiles — such as blogging and social media — than in previous years. This might demonstrate an increasing desire of volunteers wanting to use their skills for good.

To help organizations maximize the reach of their skills-based opportunities, we’ve renewed our partnership with LinkedIn to mirror skilled volunteer opportunities from VolunteerMatch to LinkedIn’s Volunteer Marketplace. And we’ve continued to join forces with more and more companies to increase the visibility of each volunteer opportunity.

One final 2016 update worthy of a call out: for the first time, Phoenix, Arizona has graced our list of the “top 10 cities with the most volunteer opportunities.” Way to go, Phoenicians!

Read the full 2016 impact report here, then see how far we’ve come by viewing previous reports from 2015, 2014, 2013, and 2012. How has 2016 impacted your volunteer engagement program? Share your story in the comments section below!

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