Guest post by David Grover
The ability to motivate local volunteers is a vital but challenging task. Volunteer organizations are notoriously fluid, people come and go, and very often, those who are very enthusiastic at the start lose steam as time passes.
Here are 6 useful tips on successfully motivating local volunteers.
Tip 1: Acknowledge and praise
Acknowledgement and praise are keystones of volunteer motivation. Volunteers get paid in acknowledgement, not money. Even paid workers are motivated by more than just money, according to behavioral economist Dan Ariely. When people are not paid for their work, “abstract” rewards become ever more important, so make sure you create an environment that fosters them. For example, never pass up an opportunity to put a figurative gold star on the forehead of a volunteer.
Tip 2: Create a happy environment filled with fun
“Happiness research”, which has become all the rage in the past few years, indicates that happy people are more productive. And good social relationships improve people’s happiness. Encourage teamwork amongst volunteers, create community, and host frequent “get-to-know-you” activities. Play games together, eat together, and most importantly, have fun. Leaders of charitable organizations very often get caught up in the overwhelming needs of those whom they have to help. Take some distance and connect in fun ways with the volunteers who help you.
Tip 3: Match individual volunteers’ strengths to your needs
Don’t give the child care job to someone in IT who’s socially reticent and not particularly fond of children, and don’t give the computer network backup job to someone who’s technophobic yet loves children. This example is extreme, of course, but it illustrates the importance of getting to know your volunteers well enough to establish their passions and interests as soon as they join.
Tip 4: Provide training
Sometimes you are not going to get the IT volunteer you need, or the shy person who loves babies may not know how to change diapers. Where necessary, provide training to volunteers. If the required skills are not available in your organization, identify and approach knowledgeable members of the community to provide one-off training to members of your volunteer corps. Learning new skills will motivate most people to engage with an activity or your organization.
Tip 5: Give feedback
Have regular feedback sessions where you share the successes of the organization with your volunteers. Encourage people who have benefited from the organization’s work to share their stories first-hand. Create colourful PowerPoint or Prezi presentations in which you detail the number of meals served, or the number of terminal patients cared for, or the number of adults who’ve been taught to read. Also share future plans with volunteers so that they become aware of the strategic goals of your organization.
Tip 6: Be flexible
Understand that volunteers are not full-time employees. A sure-fire way to chase them away and demotivate them is to treat them as such. Adapt to the schedules of your volunteers; try to allow them to volunteer at times that are convenient for them and accommodate their lives. Explain the tasks that need to be done and allow them to indicate when they will be available.
In conclusion, volunteering is a two-way street. Volunteers give of their time and efforts to others; however, they also get something back: meaningful engagement with others, a sense of worth and worthiness, new challenges, personal development, skills training and a sense of community. An organization that manages to serve the community and serve its volunteers at the same time will be a successful one.
About the author:
David Grover is a Communications Manager at Timeo, a useful tool for business in the UK. He’s also a freelance career coach, who’s always eager to share his experience. In his free time David enjoys traveling.