Here’s a fun activity: Take out your smartphone, open a Web browser, and go to www.volunteermatch.org. Looks nice, right?
We just released a fully responsive version of our website. This means that when volunteers come to VolunteerMatch.org to search and sign up for your volunteer opportunities, it’s even easier and prettier. Special thanks to our mobile Innovation Sponsor, UnitedHealth Group, for making this exciting upgrade possible!
Why Does Responsive Design Matter for Volunteer Engagement?
That’s a fair question. Let’s start with the numbers: Over 25% of people coming to our website these days are doing so via a mobile phone (this doesn’t even count tablet users!) To give you an idea of magnitude, that’s been about 2 million people so far in 2014. That number is up about 60% since last year. So the mobile market is growing for volunteer engagement, too.
Now let’s get into the fuzzier stuff. We want to make sure everyone has the chance to make a difference. Mobile phones are a big way many people – including lower-income, and physically-challenged folks – are able to access the Internet. Now the experience on VolunteerMatch will be as seamless, beautiful, fun and easy for them as it is for someone on a desktop computer.
So the switch to responsive design makes it more likely that anyone on a mobile phone, whether they are on their couch, at work, at a bus stop, waiting during their kid’s violin lesson, or weaving along the sidewalk, will find and sign up for your volunteer opportunities.
Should Nonprofits Do Anything Different?
You certainly don’t have to. You volunteer opportunities will automatically be optimized to look beautiful no matter what device someone is using. However, we do have a few simple tips to make the content of your listings stand out for people while on the go:
- Keep it short and simple. Make it easy for someone to quickly read about the opportunity while scrolling through with their fingers. Otherwise, chances are they won’t take the time, and they’ll miss important details or they’ll give up and not sign up at all. Bullet points, simple lists and short sentences all work great.
- Make your title extra-special. While on-the-go, many people won’t click through to view an opportunity unless it looks especially fun and inviting, or exactly what they’re looking for. So make sure your opportunity title is very descriptive, and make it witty or even funny so it stands out from the rest of the search results.
- Include skills. Busy folks on their mobile phones will be more attracted to volunteer opportunities that seem tailor-made for them, and this means their specific skills. Fortunately, VolunteerMatch has a Listing Wizard that helps you choose the right skills for your opportunity. (And don’t forget, these listings are then automatically sent to LinkedIn’s Volunteer Marketplace, for even more exposure!)
So what are you waiting for? Post some mobile-friendly volunteer opportunities on VolunteerMatch now, and let us know what you think about the new, responsive version of the website!