Pinterest is mostly known as a place full of cupcake recipes and wedding ideas, but it is so much more than that. Pinterest is a site for discovering and sharing inspiration–which makes it a great place for nonprofits. Here are some useful tips:
Showcase the impact of your work.
Your Pinterest page should showcase the positive impact that your work does for the community. Sharing your impact on Pinterest is a great way to increase your nonprofit’s visibility while attracting new volunteers and gaining donors.
For example, Operation Smile has touching before and after portraits of children who have gained new smiles through life-changing surgeries. Given the fact that Pinterest is a highly visual site, consider pinning photos that visually tell a powerful story about the work your nonprofit does.
Share your ideas with other nonprofits.
Pinterest can be used to engage with other nonprofits. One way to connect with other nonprofits is by sharing creative ways to fundraise. For example, look at the inspiring ideas charity: water pinned onto their fundraising board.
Create a business account.
You can convert your existing account into a business one. Upgrading your account gives you access to exclusive goodies such as a board widget, follow button and pin it button – all of which can be used on your blog and website.
Add a Pin It Button to your website.
Add a Pin It button to your nonprofit blog so readers can easily pin their favorite posts onto their own Pinterest page. Be sure to place the button near your other social media sharing buttons to make it easier for your readers to find it.
Use Pinterest to fundraise.
Pinterest can be another platform for fundraising online. The easiest way to fundraise is by turning your pin into a gift. Simply type in the price in the pin’s description. As soon as your pin has a price tag, it’s automatically added to the gifts category. Just make sure your pin links back to your nonprofit’s donation page.
If you want to take your fundraising to the next level, think about creative ways to reach donors. Take a look at the powerful Pinterest campaign that UNICEF launched for some inspiration.