Expert Snapshots for February

Expert SnapshotsAt VolunteerMatch we learn so much from other experts in the field of volunteer engagement and management, and we want to help you stay up to date on the latest news and trends. Check back every month for snapshots of what experts in the field are talking about.

This month we are focusing on…the Super Bowl!

Newsjacking for Fundraising

The experts at Event 360 know a little something about how to get participation and buzz going for your fundraising events and campaigns. As the Super Bowl approaches, Jono Smith reminds us all how useful it can be to tie our campaigns into a current event or holiday. Check out his article for some great practical tips.

Get Inspired by the Souper Bowl

The Souper Bowl of Caring is an organization that uses the energy of the Super Bowl to mobilize youth tocare for people in their local communities who are hungry and those in need. Not only is this a great example of the newsjacking we mentioned above, but it’s very well aligned with our own focus on hunger from December. Read about Souper Bowl efforts all over the country and get inspired to get your community involved.

A QB Metaphor for Email Marketing

At iContact, they see email marketing lessons in the darndest places – like this week’s Super Bowl match up between Joe Flacco and Colin Kaepernick. Which quarterback’s main method will you choose for your own email marketing style?

A Mayoral Bet for Good

The mayors of San Francisco and Baltimore, as is tradition, have made a friendly bet over the outcome of this Sunday’s game – and this year, they’ve added a social good twist. The losing mayor will spend a special day of service volunteering in the winning city. We think in this case, everyone comes out a winner!

Bonus: The Parallels are Amazing

Back at the beginning of this NFL season, I published this post about the ways professional football is like volunteer engagement. These will not only inspire you to get into the game a bit more when it comes to involving volunteers in your work, they provide guidance for how to be as successful as possible.

Do you have any Super Bowl-related lessons to share?

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