If you’ve read our blog before it should come as no surprise that we love social media. It’s free, it’s engaging and it’s an extremely versatile marketing tool. Nonprofits use social media to engage with online audiences and spread awareness for important causes. They also use social media as a fundraising platform to solicit donations. For this month’s tip we’ll discuss using social media as a volunteer recruitment tool. I’ll tell you how to launch your very own social media campaign using free tools available right from your VolunteerMatch account.
And we’ll do it all in three simple steps!
Step One: Create New Content
Nobody wants to read old, recycled material. Don’t just copy and paste! Take the time to create a new volunteer opportunity. Don’t rethink the role entirely, instead change the language used to describe it. Adding new content is more likely to attract new volunteers and pique the interest of those already working with you.
If you find yourself with a serious case of writer’s block: we’ve got you covered. VolunteerMatch offers a wide variety of resources to help you navigate the posting process. Look for tips on our Community Support Page or sign up for a free webinar in our Learning Center.
Step Two: Share This Opportunity with Your Organization’s Network
The hard part is over but now you have to spread the word. After creating a new opportunity use your VolunteerMatch account to share it on social media. Review your new content in the final posting step and click on the ‘Finish’ button at the bottom of the page. Once the system posts your volunteer opportunity you’ll see the following screen:
In the section labeled ‘Share Your Listing’ you’ll see icons for Facebook, Twitter and Linkedin. Make sure you’re logged into all three platforms, then click on each icon. This will automatically share your new volunteer opportunity on each social media platform.
Step Three: Get Individuals to Share Your Opportunity with Their Networks
For the final step in this process, use VolunteerMatch to engage existing members of your network. Use the fourth icon—pictured below—to email past and current volunteers:
Take the time to draft a brief message: explain your efforts and request that recipients share your new volunteer opportunity with their own networks. Recruiting others to share your opportunity will not only increase your organization’s online presence, it will expand your audience base and enable you to connect with new individuals who will bring new skills into your organization.
Try out our steps and let us know how it goes! Share your feedback on our Community Page.