At VolunteerMatch we learn so much from other experts in the field of volunteer engagement and management, and we want to help you stay up to date on the latest news and trends. Check back every month for snapshots of what experts in the field are talking about. This month we are focusing on visual storytelling.
The Heart Of Your Cause
Do volunteers and donors elude your nonprofit despite your best marketing efforts? Perhaps your audience isn’t quite getting the message. Let them experience your mission firsthand, and provide visual storytelling that transports them to the heart of your cause. On Pamela Grow’s fundraising blog, Christopher Davenport explained how to convey your organization’s mission, and why video is the best way to do this. Read his article here.
11 Types of Engaging Images
After Facebook and Twitter, Pinterest is now the third largest social media site — and that means visual storytelling is more important than ever for your nonprofit. While a new social medium can be intimidating, Heather Mansfield is here to guide you through the process. In this blog post, Heather provides tips for a successful Pinterest strategy, as well as 11 types of photos that nonprofits can use on all forms of social media.
Mapping Your Impact
Last week, Microsoft Citizenship launched the Microsoft Local Impact Map, an interactive tool that allows nonprofits to customize maps showcasing their work around the globe. You can incorporate text, pictures and videos to tell your story and show your impact. Read more about it here.
The Right Way to Tell Your Story with Video
Video has the power to connect with and inspire your audience. Unfortunately, many nonprofits aren’t quite sure where to begin, and ultimately fail to capitalize on video’s potential. Annie Escobar, co-founder of ListenIn Pictures, chimed in on video storytelling and techniques for effective engagement. Check out her Getting Attention post here.
If you’ve seen our 2011 Annual Report, you know VolunteerMatch loves a good infographic. Infographics can be powerful storytelling tools that allow nonprofits to combine visuals and text into one appealing and easily digestible image. In a four-part series on Kivi’s Nonprofit Communications Blog, graphic designer Julia Reich explains why and how to produce infographics. See what she has to say here.