At VolunteerMatch we learn so much from other experts in the field of volunteer engagement and management, and we want to help you stay up to date on the latest news and trends. Check back every month for snapshots of what experts in the field are talking about. This month we are focusing on storytelling through emotions, words, and images.
Tapping into People’s Emotions
How can we use brain scans to learn how we can get people to care? Take a look at this blog post by Lori Halley that observes the brain scans of people who have donated money to organizations and what nonprofits can do to motivate potential donors and volunteers. You can also read more on stimulating the emotional parts of the brain in a blog post by Network for Good’s Katya Andresen.
Apparently reading Hamlet in tenth grade English might be useful after all — In this blog post, Kim St. John-Stevenson, communications officer at the St. Luke’s Foundation of Cleveland, writes about what nonprofits can learn about storytelling from Shakespeare. Give Kim’s article a read and start thinking about how you can shape your organization’s narrative to connect with more volunteers and donors.
How to Take Great (and Affordable!) Pictures
In an image-oriented world, sometimes a great shot of people in action will get volunteers on board with your organization. But how do you get those great, dynamic shots? In this two part series, Marta Lindsey, Communications Director of TransForm, gives some helpful tips on how to facilitate effective (and cheap!) photoshoots for your nonprofit. Read Part I and Part II here.
Make a Video to Recruit Volunteers
With technology getting cheaper and cheaper and the masses becoming more tech friendly, have you thought about using videos in your volunteer recruitment strategies? Sean King, Director of Marketing and Communications of Youth Education in the Arts, wrote a blog post giving nonprofits some tips on how to make videos that will help your organization. For more inspiration, you can also check out the finalists to YouTube’s DoGooder Nonprofit Video Awards and eight “thank you” videos created by nonprofits.