At VolunteerMatch we learn so much from other experts in the field of volunteer engagement and management, and we want to help you stay up to date on the latest news and trends. Check back every month for snapshots of what experts in the field are talking about. This month we are focusing on social media.
Timing is Everything
Being on social media is one thing, but are you optimizing each post? Social media expert Neil Draper writes a post about the best times to post content online. Check it out and learn what days and even what time in the day is the best hour to do online outreach. Think about how you can use your social media to reach the most potential volunteers without spamming their news feeds.
YouTubing for Nonprofits
Does your organization have a YouTube account? YouTube has a special program just for nonprofits, so be sure to check it out if you haven’t already. On the blog Inspiring Generosity, social media marketing and nonprofit expert John Haydon shares some tips on what YouTube offers through its nonprofit program and how nonprofits can use channels most effectively. Check out his personal website and follow him on Twitter to keep up with the latest on how nonprofits can use social media for outreach and recruiting.
Pinning for Social Good
The latest social media craze at the moment is Pinterest, the strange lovechild of Google Images, Flickr and Twitter. Many nonprofits such as UNICEF and Amnesty International USA are already active on Pinterest. Take a listen to social media expert Noland Hoshino and how he thinks nonprofits can use Pinterest to their best advantage. Also, be sure to read Five Pinterest Best Practices for Nonprofits by the blog Nonprofit Tech 2.0.
Get a Jumpstart on the New Facebook Page Feature
At the end of March, Facebook will convert all its profile pages into a new format. If you’ve got a personal Facebook profile, then you’re probably familiar with Timeline already. Nonprofit social media guru Beth Kanter wrote a handy guide on the tools available to organizations within the new Facebook Pages setup (follow Beth on Twitter here). The permanent change doesn’t happen till March 30, so take the time now to rethink your Facebook strategy to connect with potential volunteers.