5 Ways to Use Social Media to Spark Social Change

Watch the sparks fly.
Watch the sparks fly.

Guest post by Christine Kane

If you’re trying to spark social change it makes sense to approach it using one of your biggest assets: social media.

Social media is changing the way the world works, there’s no doubt about that. The power of communication that social media holds with people and its uncanny ability to connect like-minded individuals these days is phenomenal – and it’s only growing larger by the day. So harness it! Here are a few different ways to do so:

1. Host a Twitter Party

This is a fast and effective way to reach a lot of people quickly. By creating a unique hashtag and promoting the party throughout all your social media outlets, you’ll create a virtual ‘party’ where people who are all working towards the same thing can get together and connect to one another and spread the word to others who are interested in helping promote social change.

2. Blog About It

Blogging allows you to reach all of your Facebook and Twitter followers without compromising the depth of your message – you can promote your blog and/or blog posts on each of your social media sites and still write compelling posts that help encourage impact through volunteerism within your readers’ respective communities. And by having your own blog website you can customize it fully to fit your organizations’ needs so that it best connects to people who want to be involved.

3. Host an Online Bake Sale

It sounds cliché, right? But you would be amazed how much money you can raise for a good cause and how many people will get involved through tactics like online bake sales, because it’s a situation where everyone wins and because it’s so easy to pass along the information to anyone and everyone.

If you’re new to the idea of online bake sales, they work like an online auction – different people will volunteer to provide different baked goods and then people can bid on each item with the knowledge that the money spent is going towards a good cause. Whoever wins the auction will get the baked goods mailed to them and the money will be donated towards whatever cause the bake sale is supporting. The internet knows no zip code boundaries, making it something that literally anyone can be a part of.

4. Have a Call to Action

You can’t just have remote connections on social media though, you have to somehow connect to users on a local level, as well. Having something, such as an event, weekly meetings, and regular volunteering where people can actively participate will help bring that social change to a tangible level. Use social media to promote events and encourage people to attend them.

5. Use Visuals

You can’t just send out text-based messages on Facebook and Twitter – you have to use visual appeals as well. People react to pictures and videos because they pull at people’s heartstrings in a way that text alone can’t. Words on a page remain just that until there are pictures to back them up, so make sure to include pictures or videos on your social media outlets.

Social media is one of the most effective ways to call people to action, and you can bet that people will respond. Use it wisely and use it well and you’ll build up a following that will help change the world.

Christine Kane is a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers for different blogs. She can be reached via email at: Christi.Kane00@gmail.com.