When we think of branding we often think of a logo and set of colors. However, breakthrough nonprofits see their brands as more than just a visual identity, they see it as a bigger palette to create new experience for their supporters and demonstrate their unique organizational value.
Join us on February 22, 2012 as we welcome Jocelyne Daw, co-author of Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results. Jocelyne will share how a compelling and focused brand can help nonprofits raise more funds, and engage more supporters and volunteers to promote important causes in an increasingly competitive marketplace. Learn how you can turn your brand into a strategic advantage that will transform your organization and the way people view and support it.
About Our Guest Speaker:
Jocelyne is a pioneer and leading expert in creating powerful business-community partnerships and the integration of branding, corporate citizenship and social purpose into organization strategy and structure. As an internationally published author, speaker and consultant she is committed to strengthening knowledge and professionalism in these growing fields. Her work uses the principles outlined in her books Cause Marketing: Partner for Purpose, Passion and Profits and Breakthrough Nonprofit Branding:The Seven Principles to Power Extraordinary Results.