However, although the African American Civil Rights Movement of the 1960s has long passed, many nonprofits still lack diversity within their own staff members and volunteers.
In my experience working with and being served by nonprofits and other organizations, I have found frequently they are run by people of the same ethnicity and/or the same economic background, different from my own. I, as a person of color and someone who identifies on the LGBT spectrum, sometimes didn’t feel comfortable with white, middle and upper class people doing what they felt was best for me.
Though I did appreciate their dedication to a cause that would help better my position in society — a part of me still felt uneasy. I would have felt more comfortable if I had encountered a staff member or volunteer who looked like me and could relate to my experiences.
In confronting these issues, it’s best for nonprofits to recruit volunteers who reflect the diversity of the people they serve. Look at your volunteers. Are they members of your target communities? Are they people of different physical abilities or economic backgrounds? Are they people of color? LGBT people? Or are they all from one ethnicity and economic standing different from the communities they are helping?
Recruiting individuals from minority and marginalized groups brings a unique set of skills and experiences that might not come with volunteers from one ethnic or economic background. For those who are being helped, encountering a volunteer of a similar identity is comforting, and may inspire those who are being served to volunteer themselves. Actively recruiting in the communities you serve—particularly poverty stricken, ethnically diverse populations — empowers them and may even motivate them to begin their own community building projects.
How can you recruit and keep a diverse set of volunteers?
Make sure your staff members include a diverse set of individuals that either belong to or identify with the needs of the community you are serving.
Actively recruit in places and use media that cater to minorities, such as community centers, churches, radio stations, and mobile phones.
Make sure the photographs in your advertisements and recruiting materials contain the diversity you seek.
Have materials available and use advertisements in languages other than English.
Be mindful of religious observances and arrange your volunteer schedule around these dates.
Don’t tell the people you serve what they need. Let them tell you.
Explicitly state in your campaign that you are seeking certain types of people (i.e. “People of color and LGBT individuals are strongly encouraged to volunteer.”)
When recruiting, include a non-discrimination statement and make it as visible as possible, both digitally and in print. Place it on the home page of your website and in a prominent position on all your recruitment materials.
Connect with other nonprofits that specifically target minorities and create partnerships with them.
If a volunteer opportunity requires bilingual skills, include it your recruitment advertising.
Some Resources to Help You Recruit and Maintain a Diverse Set of Volunteers