Why I’m Not Going to Volunteer with Your Nonprofit

Turn no into yesLast week I was catching up on the many blogs I follow, and I came across a great post on Jocelyn Harmon’s “Marketing for Nonprofits” blog. The article was titled “7 Reasons I’m Not Going to Donate to Your Nonprofit.” It was short and straightforward, providing 7 bulleted reasons why many donors say “no,” and some tips for how to turn that “no” into a “yes.”

It occurred to me that these 7 reasons could easily apply to why a volunteer would not sign up to volunteer with a nonprofit. After all, recruiting volunteers and wooing donors can be two sides of the same coin. Time can be as valuable as money to many people, and many volunteers turn into donors and vice versa.

So here are 7 reasons why an individual might not volunteer with your nonprofit (with thanks to Jocelyn for letting us copy/adapt her post):

  1. I’ve never heard of you.
  2. I don’t really understand what you do.
  3. I’m not clear how my time and effort will make a difference.
  4. I don’t know anyone else who volunteers with you.
  5. I can’t figure out how to sign up to volunteer.
  6. It’s hard to sign up to volunteer, and I don’t know if I’m really the right type of person.
  7. You haven’t asked me to volunteer.

And just as Jocelyn provided in her post, here are a few tips to help prevent items 1-7 from happening to you: