Business & Volunteering: Corporate Volunteering on the Rise

Corporate VolunteeringIn case you missed last week’s special edition of our monthly nonprofit newsletter, it had a special theme: Business & Volunteering.  To ensure none of our loyal Engaging Volunteers readers miss out on this important topic, we’ve recreated the feature article here, with the added bonus of some cool charts.

According to a special report released by the Bureau of Labor Statistics, volunteering rates in the U.S. have, on average, stayed approximately at the same level since 2006.

However, according to the Corporation for National and Community Service, U.S. volunteering rates generally fall during recessions. So while our initial instinct may be to bemoan the lack of improvement in our current cycle, this could be a case where “flat” is actually “up.”

One factor where the trend line is much clearer is in the contribution of U.S. businesses to the voluntary sector. Over the past ten years or so companies have become some of the biggest supporters of volunteering, investing increasingly more money and resources into employee volunteering programs and community engagement projects. Indeed, volunteering has been steadily moving towards the center of many corporations’ corporate social responsibility initiatives.

For the past decade, VolunteerMatch has been focused on helping this trend to grow, developing an infrastructure for employee volunteering in our network and designing tools to help managers energize their employees to connect with you. Today that includes systems we host for more than 140 companies like Target, Google, Coca-Cola and Gap, Inc. We automatically stream in your organization’s opportunity listings so hundreds of thousands of corporate employees can find them during their searches.

Corporate Volunteering on the Rise

In 2009, around 30% of the volunteer referrals tracked by VolunteerMatch came from these corporate sites, while 70% happened on the public site. In 2010, 45% of volunteers signed up on a corporate site. This impressive jump is further evidence of the growing importance of employee volunteering to the sector.

Companies like those in the VolunteerMatch network are committed to supporting nonprofits during and beyond the tough economic climate. By posting your listings with VolunteerMatch, you’re also recruiting volunteers from over 100 of the country’s top companies.

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3 thoughts on “Business & Volunteering: Corporate Volunteering on the Rise

  1. I just got a response from a local Banana Republic store thanks to what I’m assuming (based on what she said) is the listing being posted on the company’s intranet – very cool!

  2. Pingback: Thank You, In-Posse! | Guild House Gardens

  3. Hey i am really impressed with the your thoughts and articles. I am few rants that i wanted to express that goes along with the topic.

    Volunteers are in short supply in the early 21st century, and this gives entrepreneurs another way to set themselves apart from the competition. When clients have the term “recession” on their minds, they will take longer to make a buying decision, and competing on price alone is extremely difficult for a small business. Community volunteering can get business owners positive exposure that leads to a warmer reception at the closing table.

    Thanks,
    Utsav Chaudhary
    http://twitter.com/angelpoints
    Assistant Marketing intern at AngelPoints
    – Our mission is simple: by providing comprehensive web-based products and services, we make it easy and efficient to execute and scale world-class CSR and Sustainability programs.

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