One line of messaging can make a big difference for the health and success of your organization. Not only is this statement true, but it’s the basis for the Getting Attention Nonprofit Tagline Awards. Created by Nancy Schwartz of the Getting Attention blog, the winners of the third annual Awards were just announced. Who are this year’s winners, and what are their taglines? The video below provides a great snapshot:
All in all, 17 winners were selected by a panel of expert judges from a group of 70 finalists. These finalists were voted in by more than 6,100 nonprofit professionals from a list of 2,700 nonprofit taglines that were submitted during the contest.
We’d like to make a special shout-out to Youth Service America (YSA), who was a winner in the Program category for its Semester of Service volunteer program. With the tagline “Serve a Semester. Change the World.” who wouldn’t want to become a part of what YSA is doing?
Volunteer programs provide a special opportunity to reinforce your brand and your mission beyond your everyday messaging. Create a new tagline just for your volunteer program, or even one special volunteer event, and you can communicate the unique nature of the activity and the value volunteers will add to their lives and others by joining in. Taglines also make a great addition to opportunity listings on VolunteerMatch.
To learn more about taglines and browse the best, you can register for a copy of the 2011 Nonprofit Tagline Report at no charge and access the new Online Tagline Database with more than 4,800 taglines. The report and database feature more on the winning taglines plus:
- The 10 Have-Tos for Successful Taglines
- The 7 Deadly Sins – examples of what not to do
- Searchable access to more than 4,800 nonprofit tagline examples for use in tagline brainstorming