Want to grow your organization’s donor base? A great place to start is by investing in volunteers.
That is one of the core findings of a new study released today by Fidelity Charitable Gift Fund® and VolunteerMatch. Specifically, people who volunteer donate ten times more money than those who do not give their time. Furthermore, two thirds of those who give their money donate to the same organization they volunteer for.
This is great news for nonprofits — and it should be a wake call for development professionals, foundations, and consultants too. Not only should volunteers and donors no longer be viewed at separate entities with separate needs, but by giving volunteers more insight into what you do and who it helps, you can greatly increase the chance that they’ll give money.
The study marks the beginning of a new alliance between VolunteerMatch and idelity Charitable Gift Fund®. The collaboration will allow visitors to www.charitablegift.org to search VolunteerMatch’s network for volunteer opportunities, creating a perfect outlet for this generous demographic to donate their time and money all in one easy place.
According to the study, 30% of those who don’t volunteer simply can’t find the right fit for their skills and interests. Together, organizations, VolunteerMatch, and Fidelity Charitable Gift Fund® are doing our part to help change this. You can see a few of our other key partners here.